Amazon Anime Strike is an Anime-Focused Streaming Channel
Joey Haar — January 13, 2017 — Pop Culture
References: amazon & digitaltrends
Amazon Anime Strike is a new subscription channel being offered by the massive tech company's content distribution arm. The channel aims to be a deep dive into anime content, allowing consumers with a passion for that media niche to indulge in the newest releases that might not otherwise be available on typical streaming services.
Though Amazon Prime is one of the most popular subscription streaming services, the platform is tasked with pleasing a wide range of tastes. This means that, while Prime offers a broad range of content, it tends to have relatively shallow selection in niche genres -- anime included. By introducing Amazon Anime Strike, the company is showing a commitment to satisfying both niche interests and popular hits.
Anime Strike is the first of Amazon's channels to focus on a genre, but it isn't the company's first subchannel. Previous channels include streaming for HBO and Starz, two large broadcasters themselves.
Though Amazon Prime is one of the most popular subscription streaming services, the platform is tasked with pleasing a wide range of tastes. This means that, while Prime offers a broad range of content, it tends to have relatively shallow selection in niche genres -- anime included. By introducing Amazon Anime Strike, the company is showing a commitment to satisfying both niche interests and popular hits.
Anime Strike is the first of Amazon's channels to focus on a genre, but it isn't the company's first subchannel. Previous channels include streaming for HBO and Starz, two large broadcasters themselves.
Trend Themes
1. Anime Subscription Channels - The rise of specialized subscription channels like Amazon Anime Strike cater to niche interests, providing opportunities for more targeted content distribution.
2. Deep Dive Into Niche Genres - The introduction of Amazon Anime Strike highlights the demand for deeper and more comprehensive content offerings in niche genres like anime, presenting opportunities for other platforms to do the same.
3. Content Distribution Arm - The success of Amazon Anime Strike demonstrates the potential for streaming platforms to create specialized channels within their larger content distribution arms, allowing for more focused content delivery.
Industry Implications
1. Subscription Streaming Services - The emergence of specialized channels like Amazon Anime Strike showcases the potential to diversify and attract subscribers in the highly competitive subscription streaming industry through targeted content.
2. Anime Streaming Platforms - The demand for anime-focused subscription channels presents an opportunity for existing anime streaming platforms to enhance their offerings and services, meeting the needs of dedicated anime fans.
3. Broadcasting Networks - With the success of Amazon Anime Strike and their subchannels, broadcasters can explore the possibility of creating specialized channels to cater to specific niche interests in order to attract new viewers and retain existing ones.
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