Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Amanda Smyth, Author of "Lime Tree Can't Bear Orange" (INTERVIEW)

Clean the Sky - Positive Eco Trends & Breakthroughs

— September 4, 2009 — Business
Amanda Smyth was once an actress but is now a fascinating author who has captured our attention with her short stories, as well as her novels. She was awarded an Arts Council Grant for her first novel "Black Rock," also known as "Lime Tree Can't Bear Orange."

Stories written by Amanda Smyth have been featured on New Writing, Signals 3 and broadcast on Radio 4 as part of a series.

13 Questions with Amanda Smyth

1. How do you keep your work on the cutting edge?

I’m not sure my work is cutting edge, really (!); I write in quite a traditional storytelling way. But I think it is important to keep up to speed with new literary writing.

2. How do you reset yourself to become creative? Do you have any rituals?

When I’m really into my writing, I run in the morning, come home and shower, eat a big bowl of fresh fruit and plant myself in front of my desk. The whole process is a great way to focus.

3. What is an example of a time where you have thrown away an existing idea to force yourself to find something new?

Actually, with my novel, Lime Tree, the early drafts were quite different, and I found myself struggling with a plot I’d forced onto my protagonist. It was painful to pull back and really look at which direction I should take. But then I did, and Celia showed me where she wanted to go.

4. How did you get involved in writing and what motivates you to continue?

I’ve been writing for a long time, but I didn’t start writing seriously until I was living in Trinidad with my Mum (at 30 years old!) after feeling overwhelmed by a tough career as an actress. I stripped everything back and started really writing hard. Then I met a brilliant writing teacher, Wayne Brown, in Port of Spain, and he showed me how I could get much better.

5. How significant are the topics of cool hunting and trend spotting in the world of writing?

Pretty significant, and of course there are novels and writers that have and always will have a kind of cult following. Sometimes there’s a new voice, like say, Zadie Smith, writing about a world that hasn’t been written about before, and next thing there’s a whole new number of similar novels that follow it. It’s interesting.

6. How do you define a trend?

A movement, an inclination towards something.

7. How do you define cool?

[Something that is] nifty!

8. Do you need a culture of innovation to create something that is cool?

I think so. But something cool can come out of nowhere. Like just this weekend, I was at the Edinburgh festival in a bar, and this old lady of about 80 walked in wearing a black trilby, black slacks, polo neck sweater, silver flat pumps, and her silver hair tied in a short pony tail. I watched her go to the bar, buy herself a cold beer and shuffle back through the door. This woman was the embodiment of cool. But where did she come from?

9. What is the best way to create an infectious idea, product or service?

Think first about this: what is exciting to YOU?

10. What is the key to innovation?

Imagination.

11. What are the most important trends you see in the writing industry?

Literature coming from all over the world. There’s a feast of great international writing to savour--from Haiti to Dominca, to Japan, Hawaii, Trinidad, UK, Ireland…

12. Professionally, what do you want to be doing or studying in 10 years?

I hope to have written two more novels. And these even better than my current one.

13. What are your most important hobbies?

I love traveling. It opens up my mind and keeps things fresh. And I love going to see movies, art exhibitions.

Pick up your copy of "Lime Tree Can't Bear Orange" to be swept away with Amanda Smyth’s imagination and words.
Trend Themes
1. International Writing - Increased focus on literature coming from all over the world provides an opportunity to showcase diverse voices and perspectives.
2. Traditional Storytelling - While keeping up with new literary trends is important, traditional storytelling still has its place in the world of writing and can be a way to stand out from the crowd.
3. Imagination - The key to innovation is imagining new possibilities and taking risks to bring them to life.
Industry Implications
1. Publishing - Publishers can focus on promoting diverse voices and perspectives from around the world to cater to readers looking for new and unique narratives.
2. Creative Writing Education - Creative writing programs can focus on teaching traditional storytelling techniques and encouraging imagination to help writers stand out in a crowded field.
3. Film and Art Exhibitions - Creative professionals in the film and art industries can draw inspiration from diverse voices and perspectives showcased in literature from around the world.
2.7
Score
Popularity
Activity
Freshness