Lanfranco & Cordova Made an Edible Business Card for Altitude Sickness
Megan Facciuolo — April 29, 2014 — Lifestyle
References: facebook & designtaxi
Kokopelli Hostels joined forces with Lanfranco & Cordova advertisers to create a business card that would help backpackers alleviate altitude sickness. The hostel is located in Peru, which is one of the most popular backpacker destinations in the world. However, Peru also has some of the highest altitudes in the world too.
Travelers who aren't used to higher altitudes easily become nauseous, dizzy and short of breath. This innovative business card is based on an ancient method that relieves these symptoms: chewing coca leaves. The card has a leaf-shaped pop-out made of the leaf that travelers in Cuzco simply have to remove and chew. Of course, the card is safe to digest and still allows for travelers to find their way to the Kokopelli Hostel.
Travelers who aren't used to higher altitudes easily become nauseous, dizzy and short of breath. This innovative business card is based on an ancient method that relieves these symptoms: chewing coca leaves. The card has a leaf-shaped pop-out made of the leaf that travelers in Cuzco simply have to remove and chew. Of course, the card is safe to digest and still allows for travelers to find their way to the Kokopelli Hostel.
Trend Themes
1. Edible Business Cards - Businesses can explore the use of edible materials for their marketing materials, which can serve both as a unique marketing strategy and a functional solution for their customers.
2. Ancient Remedies - Incorporating ancient remedies into modern products can be a disruptive innovation opportunity for businesses, not just in the healthcare industry, but also in other related industries.
3. Functionality in Marketing Materials - Businesses can explore the idea of creating marketing materials that serve a functional purpose, such as providing solutions to common problems that their target market may face.
Industry Implications
1. Marketing and Advertising - Marketing and advertising agencies can explore the use of functional and unique marketing materials for their clients, such as edible business cards that offer more than just branding.
2. Travel and Tourism - The travel and tourism industry can explore incorporating ancient remedies into their services or products, such as using coca leaves to alleviate altitude sickness among travelers.
3. Healthcare - The healthcare industry can explore the use of traditional remedies, such as coca leaves, in modern medicine and treatments for various conditions.
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