This Alpha Bank Commercial Shows How Easy Its Services are to Use
Riley von Niessen — October 27, 2017 — Marketing
For many Millennials, it's often difficult to find the motivation to go into a bank to take care of their personal finances, which is why this new Alpha Bank ad that promotes the company's expansive mobile services is likely to appeal to them.
The fourth largest bank in Greece, Alpha Bank is taking steps to appeal to a younger demographic of consumers with this short ad, which follows a number of different Millennials as they go about their busy days. Between their work, social lives, and other responsibilities, these consumers don't have much time for extra errands, however Alpha Bank's online services allow them to stay on top of things while they're on the go.
The fourth largest bank in Greece, Alpha Bank is taking steps to appeal to a younger demographic of consumers with this short ad, which follows a number of different Millennials as they go about their busy days. Between their work, social lives, and other responsibilities, these consumers don't have much time for extra errands, however Alpha Bank's online services allow them to stay on top of things while they're on the go.
Trend Themes
1. Mobile Banking Services - The trend of offering convenient mobile banking services appeals to busy Millennials who prefer to manage their finances on the go.
2. Appealing to Younger Demographics - Businesses, like Alpha Bank, are targeting younger consumers by showcasing how their services align with their busy lifestyles.
3. Motivational Advertising - Motivational ads, like the one by Alpha Bank, are effective in encouraging Millennials to engage with financial institutions.
Industry Implications
1. Banking - Banks, like Alpha Bank, have the opportunity to disrupt the industry by focusing on innovative mobile banking solutions.
2. Advertising - The advertising industry can benefit by creating motivational campaigns that resonate with Millennials and promote financial services.
3. Financial Technology - Fintech companies can tap into the demand for convenient banking experiences by developing user-friendly mobile applications and services.
0.7
Score
Popularity
Activity
Freshness
