Blockworks and Ally Financial Launched 'Fintropolis'
Glenn Mandel — August 3, 2021 — Social Good
References: media.ally & gamasutra
Blockworks, a world-leading Minecraft design collective, and Ally Financial have launched a massive new Minecraft dubbed Fintropolis. Made from more than 20,416,204 blocks, Fintropolis is a new free world within the Minecraft marketplace also offering EDU versions as a resource for parents and educators to teach middle-school-aged kids money concepts. Fintropolis is one of only 22 free, educational worlds on the Minecraft Marketplace, which boasts 1,000+ paid worlds.
Fintropolis began as the brainchild of four Ally Financial interns, who came up with the idea as a solution to combat declining financial literacy rates. The consumer version of Fintropolis weaves financial lessons into regular game-play, allowing players to passively learn as they navigate the world. Marking a first for a major financial institution within the Minecraft platform, the EDU version offers a broad educational resource for teachers to engage with students meeting them on common ground.
Image Credit: Blockworks / Ally Financial
Fintropolis began as the brainchild of four Ally Financial interns, who came up with the idea as a solution to combat declining financial literacy rates. The consumer version of Fintropolis weaves financial lessons into regular game-play, allowing players to passively learn as they navigate the world. Marking a first for a major financial institution within the Minecraft platform, the EDU version offers a broad educational resource for teachers to engage with students meeting them on common ground.
Image Credit: Blockworks / Ally Financial
Trend Themes
1. Financial Gaming Education - With the success of Fintropolis, there is a growing trend of using gaming for financial education and literacy.
2. Innovative Educational Content - Fintropolis is part of a larger trend towards using innovative content and technology to engage students with educational concepts.
3. Gamification of Learning - The gamification of learning, specifically with a focus on financial literacy, is a trend that is gaining traction across multiple industries.
Industry Implications
1. Financial Services - With declining financial literacy rates, Fintropolis demonstrates an opportunity for innovative educational solutions by financial institutions.
2. Education - As technology continues to play a larger role in education, Fintropolis represents a shift towards using gaming to engage students and promote learning.
3. Gaming - The success of Fintropolis showcases the potential for gaming companies to create educational content that simultaneously teaches and entertains players.
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