Packaging for MAC's Alluring Aquatic Makeup Looks Permanently Wet
Laura McQuarrie — May 24, 2014 — Fashion
References: maccosmetics & thedieline
'Alluring Aquatic' is a new makeup collection from MAC Cosmetics that was just released online and in-store, just in time for summer. The collection itself is made up of pretty, muted colors, but the real star of the new line is its packaging.
Tubes, containers, lids and brushes in the Alluring Aquatic line all adopt a cool metallic blue finish and although the makeup packaging looks like it was spritzed with water and staged solely for promo photography, the clear water droplets are actually a part of the branding for this line.
The cool, chrome-like finish and sheer water droplets gives the MAC Alluring Aquatic collection the feel of being permanently refreshing and beachy before you even go to apply your sultry siren-inspired summer makeup.
Tubes, containers, lids and brushes in the Alluring Aquatic line all adopt a cool metallic blue finish and although the makeup packaging looks like it was spritzed with water and staged solely for promo photography, the clear water droplets are actually a part of the branding for this line.
The cool, chrome-like finish and sheer water droplets gives the MAC Alluring Aquatic collection the feel of being permanently refreshing and beachy before you even go to apply your sultry siren-inspired summer makeup.
Trend Themes
1. Aqueous Packaging - There is an opportunity for cosmetic and personal care brands to incorporate aqueous packaging into their product lines to create a unique and refreshing customer experience.
2. Metallic Finishes - The trend of incorporating metallic finishes in product packaging can be extended to multiple industries, including luxury fashion and home decor, to elevate branding and product perception.
3. Summer Collections - Brands across industries can leverage seasonal collections, such as summer-themed products, to drive sales and create buzz around their brand.
Industry Implications
1. Cosmetics and Personal Care - The beauty industry can capitalize on the trend of aqueous packaging to create visually stunning collections that differentiate their offerings from competitors.
2. Fashion - Luxury fashion brands can experiment with metallic finishes on product packaging and in design to create a unique branding experience for consumers.
3. Home Decor - Incorporating metallic finishes in home decor product packaging and design can elevate the product's perceived value and create a truly unique consumer experience.
4.1
Score
Popularity
Activity
Freshness
