AllSaints S/S '09 Features Matching ‘Dos & Muted Hues
Marissa Brassfield — June 30, 2009 — Fashion
References: allsaints & behance.net
In clicking through the images for AllSaints' S/S '09 catalog featured in Mark Hampton's hair styling portfolio, I couldn't help but notice two major themes: matching 'dos and muted hues.
Indeed, the unisex haircut is clearly hot for 2009, as AllSaints' models cover a number of other fashion phenomena we've seen for this season, from wearing shorts with blazers to pantsuits for women and rolled-up pant legs for both genders.
Implications - Current media moguls are abolishing gender restrictions in fashion and encouraging their followers to do the same. These consumers seek styles that are unisex or lean towards the opposite gender so that they can free themselves from gender constraints and express themselves as individuals. Companies can cater to fashionable demographics by manufacturing styles that aren't gender-specific.
Indeed, the unisex haircut is clearly hot for 2009, as AllSaints' models cover a number of other fashion phenomena we've seen for this season, from wearing shorts with blazers to pantsuits for women and rolled-up pant legs for both genders.
Implications - Current media moguls are abolishing gender restrictions in fashion and encouraging their followers to do the same. These consumers seek styles that are unisex or lean towards the opposite gender so that they can free themselves from gender constraints and express themselves as individuals. Companies can cater to fashionable demographics by manufacturing styles that aren't gender-specific.
Trend Themes
1. Unisex Fashion - The trend of unisex haircuts indicates a growing demand for fashion that transcends gender boundaries, providing opportunities for companies to create gender-neutral clothing lines.
2. Gender-fluid Styles - Consumers embracing gender expressions outside of traditional norms present an opportunity for businesses to design clothing and accessories that cater to this diverse and inclusive market.
3. Individualistic Fashion - The preference for unisex haircuts reflects a desire for personal expression and individuality, allowing companies to develop unique clothing and styling options that empower individuals to stand out.
Industry Implications
1. Fashion Retail - The trend of unisex haircuts opens up avenues for fashion retailers to introduce gender-neutral clothing lines and accessories, thereby meeting the evolving demands of consumers.
2. Haircare and Styling - The popularity of unisex haircuts creates a disruptive opportunity for the haircare and styling industry to develop products and services that cater to individuals regardless of gender.
3. Marketing and Advertising - Companies in the marketing and advertising industry can take advantage of the unisex trend by promoting inclusive and diverse campaigns that resonate with consumers seeking gender-fluid fashion and expression.
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