The Row's Alligator Backpack Comes with a Hefty Price Tag
Amber Alitawi — October 17, 2011 — Pop Culture
References: net-a-porter & dailymail
The Row's alligator backpack is a shift from the days of Full House and peanut butter and jelly sandwiches. Remember way back when the Olsen twins had a clothing line that was launched in Wal-Mart? Well, America’s favorite twins are all grown up, and proud of their latest achievements in fashion that are well (extremely well) above a Wal-Mart shopper’s budget.
Mary-Kate and Ashley Olsen now own a line known as The Row which is home to one of their most popular designs: a $39,000 alligator backpack. Don’t get me wrong, it is a nice backpack, but to some, spending the forty-thousand dollars on a new car might seem like a more attractive catch.
Despite the eye-widening price tag, this alligator backpack is currently sold out. Even though the US economy has not been its brightest, Ashley told WWD.com “It was the first thing that sold off the shelf.”
Would you splurge on this reptilian wonder bag?
Mary-Kate and Ashley Olsen now own a line known as The Row which is home to one of their most popular designs: a $39,000 alligator backpack. Don’t get me wrong, it is a nice backpack, but to some, spending the forty-thousand dollars on a new car might seem like a more attractive catch.
Despite the eye-widening price tag, this alligator backpack is currently sold out. Even though the US economy has not been its brightest, Ashley told WWD.com “It was the first thing that sold off the shelf.”
Would you splurge on this reptilian wonder bag?
Trend Themes
1. Luxury Fashion Accessories - The popularity of The Row's $39,000 alligator backpack highlights the trend of luxury fashion accessories with exorbitant price tags.
2. Celebrity Fashion Brands - The success of Mary-Kate and Ashley Olsen's brand, The Row, showcases the trend of celebrity-owned fashion brands making waves in the industry.
3. High-end Consumer Goods - The sold-out status of the alligator backpack indicates a growing trend of high-end consumer goods desired by affluent individuals.
Industry Implications
1. Fashion - The fashion industry can tap into the disruptive innovation opportunity by capitalizing on the demand for luxury fashion accessories like The Row's alligator backpack.
2. Retail - Retailers can explore disruptive innovation opportunities by partnering with celebrity fashion brands to offer exclusive merchandise to their customers.
3. Luxury Goods - The success of the $39,000 alligator backpack suggests that there are opportunities for innovation and growth within the luxury goods industry.
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