Alko in Finland
Marissa Brassfield — September 8, 2008 — Art & Design
You might think that a state-owned wine store’s design doesn’t matter since it already possesses a monopoly; Alko in Finland, however, bucks that perception with their swank new decor.
Alko designers Aleksi Hautamäki and Anders Nord didn’t need to scope out the competition for this Finland project, but they did need to create a space that would appeal to every type of consumer. Where other wine shops use traditional display cases and dark wood, Alko contains light Douglas fir throughout the building.
Also at Alko are key design features that blend tradition with innovation. A light installation hangs atop the stairs, drawing customers to the service area and downstairs wine boutique. A logo comprised of cotton strings using a traditional weaving technique from Finland appears near the checkout lines.
Alko designers Aleksi Hautamäki and Anders Nord didn’t need to scope out the competition for this Finland project, but they did need to create a space that would appeal to every type of consumer. Where other wine shops use traditional display cases and dark wood, Alko contains light Douglas fir throughout the building.
Also at Alko are key design features that blend tradition with innovation. A light installation hangs atop the stairs, drawing customers to the service area and downstairs wine boutique. A logo comprised of cotton strings using a traditional weaving technique from Finland appears near the checkout lines.
Trend Themes
1. Innovative Wine Store Designs - Designing wine stores with unconventional materials and modern lighting installations can attract a wider range of customers.
2. Blending Tradition with Innovation in Retail - Incorporating traditional elements and weaving techniques into modern retail design can create a unique and memorable customer experience.
3. Revitalizing Monopolistic Retail Spaces - Reimagining the design of state-owned retail stores can enhance customer engagement and challenge the perception of monopoly-driven businesses.
Industry Implications
1. Wine Retail - The wine retail industry can benefit from adopting innovative store design strategies to differentiate themselves and attract a larger consumer base.
2. Interior Design - The field of interior design can explore creative ways to blend traditional and modern elements to create visually appealing retail spaces.
3. State-owned Retail - State-owned retail industries can discover opportunities to revitalize their stores and reimagine customer experiences through innovative design concepts.
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