Alexandra Istratova Creates Packaging that Will Have You Locking Lips
Susan Keefe — May 19, 2012 — Lifestyle
References: behance.net & packagingoftheworld
Designer Alexandra Istratova created a clever packaging concept simply entitled 'Kiss.' The fictional brand offers a wide variety of intriguing fruit and vegetable purees designed for on-the-go consumption. Placed in tetra packs with convenient nozzles, this unique packaging design is not just eye-poppingly vibrant, it is functional as well.
The design idea for this packaging stems from the fact that every kiss has its own individual feel and taste. Istratova chose to demonstrate this simple fact by adorning each package with a roster of unlikely suiters. From sheep to vampires, each flavor is represented by its own mascot. The nozzle, designed for easy drinking, is humorously placed on the lips of each character. Are you man enough to take a swig from a zombie's mouth?
Playful, funny and downright clever, the 'Kiss' concept by Alexandra Istratova will have you kissing up to a strange crowd.
The design idea for this packaging stems from the fact that every kiss has its own individual feel and taste. Istratova chose to demonstrate this simple fact by adorning each package with a roster of unlikely suiters. From sheep to vampires, each flavor is represented by its own mascot. The nozzle, designed for easy drinking, is humorously placed on the lips of each character. Are you man enough to take a swig from a zombie's mouth?
Playful, funny and downright clever, the 'Kiss' concept by Alexandra Istratova will have you kissing up to a strange crowd.
Trend Themes
1. Fruit and Vegetable Puree Packaging - Opportunity for disruptive innovation in creating innovative and convenient packaging designs for fruit and vegetable purees.
2. On-the-go Food Consumption - Opportunity for disruptive innovation in developing new and convenient ways for consumers to consume food while on the go.
3. Mascot-themed Packaging - Opportunity for disruptive innovation in incorporating mascots and characters into packaging designs to create a unique and engaging consumer experience.
Industry Implications
1. Food Packaging - Opportunity for disruptive innovation in the food packaging industry to create functional and eye-catching packaging designs for on-the-go food products.
2. Food and Beverage - Opportunity for disruptive innovation in the food and beverage industry to develop new and convenient products for on-the-go consumption.
3. Marketing and Advertising - Opportunity for disruptive innovation in the marketing and advertising industry to create engaging campaigns and branding strategies using mascot-themed packaging designs.
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