Alexander Wang's Spring 2018 Collection Shut Down a Bushwick Street
Ellen Smith — September 12, 2017 — Pop Culture
References: vogue & highsnobiety
Alexander Wang's Spring 2018 collection was debuted at this year's New York Fashion week, bringing live music, celebrity models and a frivolous after party to the streets of Bushwick, Brooklyn.
Wang, like several other high profile designers, deviated from the standard runway to bring viewers an unforgettable experience. At the late night show, guests were given festival-style wristbands in lieu of tickets, as the models entered the runway from a large tour bus. Celebrity faces like Bella Hadid, Kim Kardashian and Kendall Jenner took to the outdoor runway, which was hosted on a closed off street.
The entire collection elicited an ironic party-ready vibe as the models were seen sporting short black dresses with track jackets tied around the waist, and headbands with crystal-encrusted phrases like "wangover" and "party animal" printed on them.
Image Credit: Vogue, highsnobiety
Wang, like several other high profile designers, deviated from the standard runway to bring viewers an unforgettable experience. At the late night show, guests were given festival-style wristbands in lieu of tickets, as the models entered the runway from a large tour bus. Celebrity faces like Bella Hadid, Kim Kardashian and Kendall Jenner took to the outdoor runway, which was hosted on a closed off street.
The entire collection elicited an ironic party-ready vibe as the models were seen sporting short black dresses with track jackets tied around the waist, and headbands with crystal-encrusted phrases like "wangover" and "party animal" printed on them.
Image Credit: Vogue, highsnobiety
Trend Themes
1. Outdoor Fashion Runways - Bringing the fashion shows out of traditional indoor venues and onto public streets could allow for increased viewer engagement and immersive experiences.
2. Festival-style Wristbands - Designing unique wristbands that incorporate technology, like RFID, could provide a new layer of efficiency and personalization to event experiences.
3. Party-ready Fashion - Designing fashion that incorporates playful, tongue-in-cheek elements can attract a younger, trendier demographic and lead to increased sales.
Industry Implications
1. Fashion - Innovative brands can explore alternative means of showcasing their collections by taking inspiration from Alexander Wang's outdoor runway.
2. Event Planning - Incorporating unique and personalized concepts like festival-style wristbands in events can enhance the overall experience and provide a distinguishing factor for event planners.
3. Marketing and Advertising - Promoting products with playful, trend-inspired designs can attract a broader range of consumers who are looking for expressive, quirky styles.
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