The Aldi Tea Commercial by McCann Erickson Shows a Feisty Side to Nana
Jamie Danielle Munro — May 27, 2011 — Marketing
References: thedrum & theawesomer
At first glance, the Aldi Tea Commercial by McCann Erickson appears as though it's going to be an average ad for tea, as an old lady discusses what tea her husband prefers. It's not until the end that you really feel her indifference towards her spouse's tea-choice.
If you are someone with a feisty grandma who drinks you under the table, this video will provide ample amusement. The old lady begins by stating the two tea choices her husband drinks and a price is displayed onscreen for comparison. Aldi Tea comes out as the winner for being the cheapest choice but in the end, that's not what makes this Aldi Tea Commercial by McCann Erickson commercial so brilliant. Apparently, this old woman prefers gin, as she takes out her glass hiding behind the tea and takes a quick swig.
If you are someone with a feisty grandma who drinks you under the table, this video will provide ample amusement. The old lady begins by stating the two tea choices her husband drinks and a price is displayed onscreen for comparison. Aldi Tea comes out as the winner for being the cheapest choice but in the end, that's not what makes this Aldi Tea Commercial by McCann Erickson commercial so brilliant. Apparently, this old woman prefers gin, as she takes out her glass hiding behind the tea and takes a quick swig.
Trend Themes
1. Feisty Grandma Advertising - Opportunities for brands to feature humorous and rebellious seniors in their marketing campaigns.
2. Surprise Ending Advertising - Brands can capitalize on unexpected twists in their ads to grab audiences' attention and stand out from competitors.
3. Combining Liquor and Beverage Advertising - Incorporating alcoholic beverages into seemingly unrelated marketing campaigns can create a memorable and entertaining ad.
Industry Implications
1. Beverage - Alcoholic and non-alcoholic beverage brands can explore unconventional advertising methods to target new customers.
2. Retail - Retail brands can incorporate humor and surprise endings into their advertising strategy to create a memorable message.
3. Advertising - Marketing agencies can experiment with unconventional storytelling techniques to make their clients' ads stand out in the saturated advertising landscape.
4.7
Score
Popularity
Activity
Freshness
