The Alcoolicos Anonimos De Minas Gerais Campaign Hits Hard
Chalaine Mantha — February 15, 2011 — Marketing
References: aamg.org.br & bldgwlf
The advertising campaign by Filadelfia for Alcoolicos Anônimos de Minas Gerais reads: "No Family Resists Alcoholism. Ask For Help." The campaign features a shattered pair of baby shoes, a tie and a tennis ball.
Alcoolicos Anonimos de Minas Gerais has a great campaign that really delivers the message well. The ad is intended to hit home hard so that people in need of treatment will hopefully get some help.
Implications - I'm actually curious as to how the shattered shoe effect was achieved. Whatever the case may be, Alcoolicos Anonimos de Minas Gerais can rest assured that their campaign was highly effective.
Alcoolicos Anonimos de Minas Gerais has a great campaign that really delivers the message well. The ad is intended to hit home hard so that people in need of treatment will hopefully get some help.
Implications - I'm actually curious as to how the shattered shoe effect was achieved. Whatever the case may be, Alcoolicos Anonimos de Minas Gerais can rest assured that their campaign was highly effective.
Trend Themes
1. Hard-hitting Alcoholism Ads - The Alcoolicos Anonimos de Minas Gerais campaign uses powerful visuals to convey the message of alcohol addiction.
2. Emotional Appeals in Advertising - The shattered shoe effect in the alcoholism ads evokes strong emotions and encourages viewers to seek help.
3. Subtle Symbolism in Campaigns - By using shattered baby shoes, a tie, and a tennis ball, the Alcoolicos Anonimos de Minas Gerais campaign communicates the devastating impact of alcoholism.
Industry Implications
1. Alcohol Addiction Treatment Centers - Alcoolicos Anonimos de Minas Gerais is a part of the alcohol addiction treatment industry, which can benefit from using impactful visuals in their advertising campaigns.
2. Advertising and Marketing - The success of the Alcoolicos Anonimos de Minas Gerais campaign demonstrates the effectiveness of emotional appeals and subtle symbolism in advertising.
3. Design and Visual Effects - The shattered shoe effect in the alcoholism ads raises curiosity about the creative techniques used, offering opportunities for designers and visual effects professionals to innovate in their work.
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