The New Crabbie's Alcoholic Ginger Beer Cans are Millennial-Focused
Michael Hemsworth — June 15, 2016 — Lifestyle
References: crabbiesgingerbeer & foodbev
Being that Millennial consumers are more picky with what kind of alcohol they drink and more focused on packaging design, the new Crabbie's Alcoholic Ginger Beer cans look to satisfy them.
Coming in 250ml cans an including Original, Light Ginger and Scottish Raspberry flavors, the ginger beers are vibrant in color and compact in size.
The cans take after the smaller size of energy drink cans and make them more accessible for those at events such as festivals, while camping and even sporting events.
Millennial consumers are purported to be more focused on quality rather than quantity, so the Crabbie's Alcoholic Ginger Beer cans come as a logical step from the brand. The parent company of the brand -- Halewood Wines & Spirits -- also claims that the cans chill faster than bottles, which will be welcome news to those in a rush to have one.
Coming in 250ml cans an including Original, Light Ginger and Scottish Raspberry flavors, the ginger beers are vibrant in color and compact in size.
The cans take after the smaller size of energy drink cans and make them more accessible for those at events such as festivals, while camping and even sporting events.
Millennial consumers are purported to be more focused on quality rather than quantity, so the Crabbie's Alcoholic Ginger Beer cans come as a logical step from the brand. The parent company of the brand -- Halewood Wines & Spirits -- also claims that the cans chill faster than bottles, which will be welcome news to those in a rush to have one.
Trend Themes
1. Millennial-focused Packaging Design - The compact ginger beer cans by Crabbie's cater to the picky preferences of millennial consumers, who prioritize packaging design in their alcohol choices.
2. Convenient and Portable Beverage Packaging - The small size of Crabbie's ginger beer cans makes them ideal for events such as festivals, camping, and sporting events, enabling convenient and portable enjoyment of the beverage.
3. Quality Over Quantity Consumption - The Crabbie's Alcoholic Ginger Beer cans align with the trend of millennial consumers valuing quality over quantity, providing a premium offering that caters to their preferences.
Industry Implications
1. Alcoholic Beverages - The introduction of compact ginger beer cans opens up opportunities for beverage companies to cater to the evolving tastes and preferences of millennial consumers.
2. Packaging Design - The millennial-focused packaging design of Crabbie's ginger beer cans sets a precedent for innovative and eye-catching packaging solutions across various industries.
3. Events and Hospitality - The convenient and portable nature of Crabbie's ginger beer cans caters to the needs of event organizers and venues, providing opportunities for partnerships or sponsorship deals.
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