Radiohead is Celebrating Their New Album with Free Merchandise
Katherine Pendrill — June 17, 2016 — Pop Culture
References: radiohead & digitaltrends
World-famous rockers Radiohead are celebrating the physical release of 'A Moon Shaped Pool' with a series of special album release parties in record stores around the world. Although fans are unlikely to catch a glimpse of the musicians themselves, there will be plenty of opportunities to score exclusive merchandise.
The album release parties will take place on Friday, June 17th at record stores around the world. On this day, stores will play curated playlists by the band, as well as live music from Radiohead's most recent tour. In addition to the musical component. The band will also be celebrating the album release with exclusive merchandise, such as screen prints and claymation figurines. Fans will even be able to take home an 'Inconsequential Pamphlet' that details Stanley Donwood's experience creating the band's new cover art.
The album release parties will take place on Friday, June 17th at record stores around the world. On this day, stores will play curated playlists by the band, as well as live music from Radiohead's most recent tour. In addition to the musical component. The band will also be celebrating the album release with exclusive merchandise, such as screen prints and claymation figurines. Fans will even be able to take home an 'Inconsequential Pamphlet' that details Stanley Donwood's experience creating the band's new cover art.
Trend Themes
1. Interactive Album Release Parties - The trend of interactive album release parties creates opportunities for record stores to bring in customers and offer exclusive merchandise.
2. Curated Playlists - The trend of curated playlists by bands creates opportunities for music streaming services to offer unique listening experiences to users.
3. Exclusive Merchandise - The trend of offering exclusive merchandise at album release parties creates opportunities for artists to generate revenue and engage with fans beyond music sales.
Industry Implications
1. Music Retail - Interactive album release parties create opportunities for music stores to generate foot traffic and offer exclusive merchandise.
2. Music Streaming - Curated playlists created by bands could disrupt the music streaming industry by offering unique listening experiences and exclusive content.
3. Artist Merchandise - The trend of offering exclusive merchandise at album release parties creates opportunities for artists to generate revenue and engage with fans beyond music sales.
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