The Air New Zealand Commercial Pays Tribute to the Upcoming Hobbit Film
Mesel Isaac — December 4, 2013 — Pop Culture
The new Air New Zealand commercial entitled ‘Just Another Day in Middle-earth’ has just been released and it’s fantastic.
The advertisement features actual Air New Zealand crew members who are going about their normal day to day affairs at work when they suddenly find themselves transforming into creatures from the famous J.R.R. Tolkien series. Pilots turn into dwarves, stewardesses sprout elven ears and people working ground control discover hangars filled with gold and a dragon fiercely protecting it. There’s even a cameo by Dean O’Gorman who plays the dwarf Fili in the Hobbit trilogy.
With the second Hobbit movie set to release in December, this Hobbit-inspired Air New Zealand commercial is an brilliant form of cross promotion that is sure to benefit both the airline company and the film itself.
The advertisement features actual Air New Zealand crew members who are going about their normal day to day affairs at work when they suddenly find themselves transforming into creatures from the famous J.R.R. Tolkien series. Pilots turn into dwarves, stewardesses sprout elven ears and people working ground control discover hangars filled with gold and a dragon fiercely protecting it. There’s even a cameo by Dean O’Gorman who plays the dwarf Fili in the Hobbit trilogy.
With the second Hobbit movie set to release in December, this Hobbit-inspired Air New Zealand commercial is an brilliant form of cross promotion that is sure to benefit both the airline company and the film itself.
Trend Themes
1. Cross-promotion - The Air New Zealand commercial demonstrates the potential for cross-promotion between brands and entertainment properties, creating mutually beneficial partnerships.
2. Fantasy Film Tie-ins - The successful integration of fantasy film elements into the Air New Zealand commercial opens up opportunities for other industries to collaborate with entertainment properties to create engaging content.
3. Transformative Experiences - The use of special effects in the commercial highlights the potential for industries to provide immersive and transformative experiences to their customers, enhancing brand engagement.
Industry Implications
1. Airlines - Airlines can explore partnerships with entertainment properties to create unique and captivating advertising campaigns that resonate with their target audience.
2. Film and Entertainment - The success of the Air New Zealand commercial highlights the potential for film and entertainment companies to collaborate with other industries to promote their upcoming releases in innovative ways.
3. Tourism and Travel - Tourism and travel companies can leverage popular entertainment properties to create compelling promotional content that drives interest and attracts new customers.
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