atmos Gives the Nike Air Max Light 2 Sneakers a Unique Finish
References: instagram & highsnobiety
Fashion retail label atmos works with Nike on the signature Air Max Light 2 sneaker silhouette and the new iteration made its debut at ComplexCon this past weekend. atmos' Creative Director Hirofumi Jojima designed the latest rework and it is set to drop next year accompanied by some apparel in correlation to the footwear model's 25th anniversary. The Air Max Light 2 was originally crafted back in 1994 -- the new version is influenced by 90s Nike catalogs translated through the colorful completion.
The uppers boast mismatched color-blocked designs and infuse some patchwork details as well. There are also some transparent plastic overlay materials to give it a deeper dimension. Branding details are seen in the form of multiple Swooshes and Nike Air accents over the sneaker's base and it is all rounded out with the Air Max cushioning and colorful outsole and tongue.
The uppers boast mismatched color-blocked designs and infuse some patchwork details as well. There are also some transparent plastic overlay materials to give it a deeper dimension. Branding details are seen in the form of multiple Swooshes and Nike Air accents over the sneaker's base and it is all rounded out with the Air Max cushioning and colorful outsole and tongue.
Trend Themes
1. Color-block Sneakers - Opportunity for disruptive innovation lies in creating bold and vibrant color-blocked designs for sneakers, inspired by the 90s aesthetic.
2. Patchwork Details - Incorporating patchwork details into sneaker designs presents a chance for disruptive innovation, adding a unique and visually interesting element.
3. Transparent Overlay Materials - Disruptive innovation can be achieved by utilizing transparent plastic overlay materials in sneaker design, creating a dimensional and modern look.
Industry Implications
1. Fashion Retail - The fashion retail industry can embrace the trend of 90s-inspired colorful runners by stocking and promoting these unique sneakers.
2. Footwear Manufacturing - Footwear manufacturing companies have the opportunity to incorporate color-blocked designs, patchwork details, and transparent overlay materials into their sneaker product lines.
3. Sportswear Apparel - The sportswear apparel industry can collaborate with sneaker brands to create apparel collections that complement and celebrate the 90s-inspired colorful runners trend.
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