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Bold Purple-Accented Sneakers

Clean the Sky - Positive Eco Trends & Breakthroughs

Nike Unveils the Air Max 95 LV8 Following Its Marine Day Series

— July 25, 2019 — Fashion
Nike unveils the new Air Max 95 LV8 sneaker design as a follow-up of its recent Marine day pack as the latest drop is adorned in a purple colorway option. The silhouette is familiar, made up of a blend of mesh, neoprene, and leather materials for multiple textures and patterns.

The top of the tongue features a vibrant purple detail, matched with the total eyelets and the reflective 3M details in contrast to the clean white base. The paneling accents are earthy hued in a snakeskin pattern, finished with a glossy coat in white leather at the base. The signature Air Unit bubble is informed in teal and contrasts against the midsole and the toe cap.
Trend Themes
1. Colorful Sneaker Designs - Disruptive innovation opportunity: Create bold and vibrant sneaker designs using unique colorways and contrasting accents.
2. Mixed Material Construction - Disruptive innovation opportunity: Experiment with combinations of mesh, neoprene, and leather materials to create sneakers with unique textures and patterns.
3. Reflective Details - Disruptive innovation opportunity: Incorporate 3M reflective details into sneaker designs to add a touch of visual interest and enhanced visibility.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Incorporate bold and vibrant color options into footwear designs to attract attention and stand out in the market.
2. Fashion - Disruptive innovation opportunity: Explore new ways to combine different materials and textures in fashion design, specifically in sneakers, to create unique and eye-catching products.
3. Sports Equipment - Disruptive innovation opportunity: Develop sports equipment, such as sneakers, with unique reflective details to enhance performance and safety during outdoor activities.
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