The Air Jordan XIV Pizza Box Offers a Blueprint for the Shoe
Meghan Young — November 22, 2011 — Eco
As much as excessive product packaging is being frowned upon due to its negative environmental impact, creative concepts like the Air Jordan XIV Pizza Box are still effective from a marketing standpoint. Especially since the packaging becomes part of the product. With this in mind, these applications can be even better than sustainable, compostable and recyclable packaging.
The Air Jordan XIV Pizza Box is essentially a blueprint for the new Air Jordan XIV sneaker, which was inspired by the Ferrari. For those crafty, DIY sneakerheads out there, though, it can actually be assembled to create a replica model of the shoe. Inside the 'pizza box' lies a white t-shirt with the same blueprint graphically etched on it. This blueprint shows off the impeccable construction of the Air Jordan XIV sneaker.
The Air Jordan XIV Pizza Box is essentially a blueprint for the new Air Jordan XIV sneaker, which was inspired by the Ferrari. For those crafty, DIY sneakerheads out there, though, it can actually be assembled to create a replica model of the shoe. Inside the 'pizza box' lies a white t-shirt with the same blueprint graphically etched on it. This blueprint shows off the impeccable construction of the Air Jordan XIV sneaker.
Trend Themes
1. Sustainable Packaging - The Air Jordan XIV Pizza Box demonstrates the potential for sustainable packaging that becomes part of the product.
2. Interactive Packaging - The DIY assembly feature of the Air Jordan XIV Pizza Box showcases the opportunity for interactive packaging experiences.
3. Marketing Innovation - The Air Jordan XIV Pizza Box highlights the effectiveness of creative packaging concepts for marketing purposes.
Industry Implications
1. Footwear - The Air Jordan XIV Pizza Box presents a disruptive innovation opportunity for the footwear industry to enhance product packaging and marketing strategies.
2. Sports Apparel - The Air Jordan XIV Pizza Box offers an opportunity for disruptive innovation in the sports apparel industry by incorporating interactive packaging designs.
3. Retail - The Air Jordan XIV Pizza Box suggests a disruptive innovation opportunity for the retail industry to use unique packaging concepts as a marketing tool for products.
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