The Air France 2014 Campaign is Inspired by Destinations
Meghan Young — March 28, 2014 — Marketing
References: sofiamauro & fubiz.net
The Air France 2014 ad campaign could easily be mistaken for a fashion editorial. It revolves around a slew of stunning models in haute couture scenarios. Whether caught in a maze like a trapped princess or posing with a colorful parrot as an Amazonian queen, the personas may be undeniably feminine, but they are all very different. Yet what strings them together is the inspiration behind them.
Each image in the Air France 2014 ad campaign is influenced by the destinations the airline connects to. Titled 'France is in the Air,' the Air France 2014 campaign embraces the notion of fantasies and imagination in order to ignite a desire for adventure and excitement. Perhaps with a dash of glamor thrown in.
Each image in the Air France 2014 ad campaign is influenced by the destinations the airline connects to. Titled 'France is in the Air,' the Air France 2014 campaign embraces the notion of fantasies and imagination in order to ignite a desire for adventure and excitement. Perhaps with a dash of glamor thrown in.
Trend Themes
1. Fantasy-themed Ad Campaigns - Opportunity for brands to create ad campaigns revolving around immersive, fantasy-inspired themes based on the destinations they serve.
2. Fashion-influenced Travel Marketing - The blending of fashion and travel advertising presents an opportunity for brands to create aspirational campaigns and appeal to a style-conscious audience.
3. Destination-inspired Imagery - Using imagery inspired by the destinations served, brands can create campaigns that evoke a sense of wanderlust and the desire for travel.
Industry Implications
1. Travel & Tourism - Travel and tourism industry can leverage immersive, fantasy-inspired ad campaigns to attract their target audience and boost bookings.
2. Fashion & Apparel - Fashion and apparel industry can collaborate with travel brands to create aspirational, fashion-influenced campaigns, expanding their reach to a wider audience.
3. Advertising & Marketing - Advertising and marketing industry can explore innovative ways to merge different creative themes and produce disruptive campaigns viral-worthy on social media platforms.
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