The Aides Protect Yourself Ads Promote the Use of Condoms Every Time
Meghan Young — October 27, 2011 — Naughty
References: aides.org & ibelieveinadv
The Aides Protect Yourself ad campaign is definitely not sugar-coated; in fact, it barely censors the sexual innuendos present in each image. Yet it is this type of 'shockvertising' that is sometimes needed to really drive home a particular point. Especially when it comes to something that often requires cool-headed judgement during rather heated moments.
Conceived and executed by San Francisco-based ad agency Goodby, Silverstein & Partners, the Aides Protect Yourself ad campaign may get the PTA all up in arms, but in the end it sends a good message. Before engaging in sexual activities, a condom is needed. These three scenarios show that by doing just that, the condom-wearer ends up being the winner every time.
Conceived and executed by San Francisco-based ad agency Goodby, Silverstein & Partners, the Aides Protect Yourself ad campaign may get the PTA all up in arms, but in the end it sends a good message. Before engaging in sexual activities, a condom is needed. These three scenarios show that by doing just that, the condom-wearer ends up being the winner every time.
Trend Themes
1. Shockvertising for Social Awareness - Using provocative and explicit images to catch people's attention and promote awareness of social issues such as safe sex practices.
2. Controversial Marketing - Creating advertising campaigns that deliberately shock and provoke to attract attention and bring about positive behavior change.
3. Sexual Innuendo in Advertising - Incorporating explicit and provocative sexual imagery to create a lasting impression and stimulate conversation around important societal issues.
Industry Implications
1. Advertising - Opportunities for agencies to create bold and provocative campaigns that encourage changes in social behavior.
2. Public Health - Using marketing techniques to promote healthcare practices such as safe sex and STD prevention.
3. Social Advocacy - Incorporating provocative imagery and messages into advertisements and campaigns to stimulate conversations and raise awareness about important issues impacting society.
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