The New AIDES Ad Illustrates that Condoms Allow You to Have Fun Longer
Peter Vallas — March 17, 2011 — Naughty
References: aides.org & copyranter.blogspot
The famous French non-profit orginazation AIDES is back with another captivating advertising campaign. AIDES works to help people with HIV/Aids and helps ensure people are using the proper sexual protection methods to stop the transmission of the deadly disease.
AIDES has always been surprising people with their provocative and award-winning work. Some may view some of their ads as slanderous, though most must agree that they do get the point across. The advertisement is set to debut in Europe where people are more accustomed to nudity and sexual humor in advertising.
The humor and shock factor within this poster would surely allow it to get the attention of the target market. In the end, safe sex is truly no joking matter and AIDES wants people to know that "The safer you play, the longer you stay."
AIDES has always been surprising people with their provocative and award-winning work. Some may view some of their ads as slanderous, though most must agree that they do get the point across. The advertisement is set to debut in Europe where people are more accustomed to nudity and sexual humor in advertising.
The humor and shock factor within this poster would surely allow it to get the attention of the target market. In the end, safe sex is truly no joking matter and AIDES wants people to know that "The safer you play, the longer you stay."
Trend Themes
1. Shock Advertising - Disruptive innovation opportunity: Explore unconventional and provocative advertising techniques to capture audience attention and convey impactful messages.
2. Creative Non-profit Campaigns - Disruptive innovation opportunity: Develop innovative and attention-grabbing advertising campaigns to raise awareness and support for important causes.
3. Targeted Marketing - Disruptive innovation opportunity: Use personalized and location-specific marketing strategies to effectively reach and engage with specific target audiences.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate shock-factor and creative elements into traditional advertising campaigns to generate buzz and maximize audience impact.
2. Non-profit - Disruptive innovation opportunity: Embrace unconventional and attention-grabbing approaches to increase awareness and support for important social issues.
3. Healthcare - Disruptive innovation opportunity: Utilize targeted marketing techniques to reach specific demographics and effectively promote safe sex practices and prevention of sexually transmitted diseases.
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