Match.com's 'Lara' AI Bot Suggests Matches Via Facebook Messenger
Laura McQuarrie — May 3, 2017 — Tech
References: brandchannel & psfk
'Lara' is the name of a new AI bot from Match.com that suggests matches right from within Facebook Messenger.
Through the Facebook Messenger app, users are able to converse naturally with the artificially intelligent matchmaker, providing personal details such as their age, location and sexual preferences. From there, those who are chatting with Lara are invited to sign up for a Match.com account without having to leave the chat. Once an account has been successfully set up, a user may answer a few more questions about the qualities they are hoping to find in a prospective partner. Armed with this information, Lara makes personalized recommendations and provides links to the profiles of potential dates.
Facebook Messenger bots can now be used for everything from ordering food to selecting the perfect gift for a loved one, and their usefulness only continues to grow for both businesses and consumers alike.
Through the Facebook Messenger app, users are able to converse naturally with the artificially intelligent matchmaker, providing personal details such as their age, location and sexual preferences. From there, those who are chatting with Lara are invited to sign up for a Match.com account without having to leave the chat. Once an account has been successfully set up, a user may answer a few more questions about the qualities they are hoping to find in a prospective partner. Armed with this information, Lara makes personalized recommendations and provides links to the profiles of potential dates.
Facebook Messenger bots can now be used for everything from ordering food to selecting the perfect gift for a loved one, and their usefulness only continues to grow for both businesses and consumers alike.
Trend Themes
1. AI Matchmaker Chatbots - Disruptive innovation opportunities include developing AI bot platforms for various industries, such as retail and travel, to personalize recommendations and improve customer experiences.
2. Conversational AI in Customer Service - There is an opportunity for businesses in industries like e-commerce and telecommunications to implement AI chatbots on messaging platforms to provide personalized customer support and enhance engagement.
3. AI-powered Data Analysis - Industries such as marketing and finance can leverage AI to analyze vast amounts of data and provide actionable insights, leading to more effective decision-making and competitive advantage.
Industry Implications
1. Online Dating - Disruptive innovation opportunities lie in creating AI-powered matchmaker chatbots that enhance the online dating experience, making it more personalized and efficient.
2. Food Delivery - AI chatbots can revolutionize the food delivery industry by providing personalized recommendations, simplifying the ordering process, and improving customer satisfaction.
3. Personalized Gifting - By implementing AI chatbots, the personalized gifting industry can offer tailored gift recommendations and streamline the gift selection process, enhancing customer satisfaction.
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