From Tank Paintball to Terror Fashion
Jeremy Gutsche — November 17, 2008 — Special
References: trendhunter
The buzz of the day surrounds UFC 91, Hillary Clinton and the California Wildfires. What do these things have in common? Each is an example of something more aggressive than its peers.
UFC 91, and Ultimate Fighting in general, is more aggressive than Heavyweight Boxing and WWE, which otherwise set the standard for fighting. Hillary Clinton, is more assertive and bold than any other female in American politics. Compare Hillary Clinton to Sarah Palin, and it’s clear that Hillary Clinton is tougher. And finally, the California Wildfires are bigger and badder than any other wildfire.
The point is that human beings are attracted to aggression. It wakens our senses. In this video, designers have taken that concept well beyond anything you’ve ever seen.
UFC 91, and Ultimate Fighting in general, is more aggressive than Heavyweight Boxing and WWE, which otherwise set the standard for fighting. Hillary Clinton, is more assertive and bold than any other female in American politics. Compare Hillary Clinton to Sarah Palin, and it’s clear that Hillary Clinton is tougher. And finally, the California Wildfires are bigger and badder than any other wildfire.
The point is that human beings are attracted to aggression. It wakens our senses. In this video, designers have taken that concept well beyond anything you’ve ever seen.
Trend Themes
1. Extreme Sports - The trend of extreme sports offers disruptive innovation opportunities in developing new and exhilarating experiences that push the boundaries of traditional sports.
2. Female Empowerment - The trend of female empowerment presents disruptive innovation opportunities in creating products and services that cater to the assertive and bold mindset of women.
3. Natural Disasters - The trend of natural disasters calls for disruptive innovation opportunities in developing advanced technology and solutions to mitigate the impact and damage caused by such events.
Industry Implications
1. Sports and Recreation - The sports and recreation industry can capitalize on the trend of extreme sports by offering innovative equipment, training programs, and venues to cater to thrill-seeking consumers.
2. Fashion and Apparel - The fashion and apparel industry can tap into the trend of female empowerment by creating bold, empowering designs that cater to women who want to express their strength and confidence.
3. Technology and Disaster Management - The technology and disaster management industry can seize the trend of natural disasters by developing innovative tools, systems, and solutions to enhance emergency response and disaster preparedness.
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