The Agent Provocateur Spring/Summer Lookbook Stars a Legend
Vasiliki Marapas — December 17, 2014 — Naughty
References: agentprovocateur & highsnobiety
Supermodel Naomi Campbell stars in the Agent Provocateur Spring/Summer lookbook for the 2015 season.
Campbell channeled her inner femme fatale for acclaimed photographer Ellen von Unwerth. The "femme fatale" trope was further accentuated with other pop culture references, such as films like Bonnie and Clyde and West Side Story. The powerful female figures in these films serve inspiration for Campbell who, is herself, a very powerful woman in the modelling industry .
Browsing through the images, there is a sense that this woman is completely unknowable; a mystery that will remain unsolved until the end of time. And it is perhaps that mystery from which she derives her power. After all, it's the most powerful people who have the most skeletons in their closet.
Campbell channeled her inner femme fatale for acclaimed photographer Ellen von Unwerth. The "femme fatale" trope was further accentuated with other pop culture references, such as films like Bonnie and Clyde and West Side Story. The powerful female figures in these films serve inspiration for Campbell who, is herself, a very powerful woman in the modelling industry .
Browsing through the images, there is a sense that this woman is completely unknowable; a mystery that will remain unsolved until the end of time. And it is perhaps that mystery from which she derives her power. After all, it's the most powerful people who have the most skeletons in their closet.
Trend Themes
1. Empowering Femme Fatale - Disruptive innovation opportunity: Create lingerie lookbooks that celebrate powerful and mysterious women, tapping into the fascination with femme fatales.
2. Pop Culture-inspired Fashion - Disruptive innovation opportunity: Combine popular film references with fashion lookbooks to create unique and engaging promotional materials.
3. Mysterious Branding - Disruptive innovation opportunity: Develop a brand image that embraces and leverages the allure of mystery, appealing to consumers' curiosity and desire for exclusivity.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate storytelling elements and unconventional models into fashion campaigns to captivate consumers and differentiate from traditional approaches.
2. Photography - Disruptive innovation opportunity: Experiment with unconventional concepts and iconic references to create visually striking and memorable photo shoots for commercial and artistic purposes.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize mystery and intrigue as a strategic element in marketing campaigns to generate curiosity and engagement, driving customer interest and brand loyalty.
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