Agency's Personalized Skincare Evolves with Needs & Goals
Laura McQuarrie — February 25, 2021 — Fashion
References: withagency & prnewswire
Agency personalized skincare sets itself apart for being dermatologist-led, customized and flexible enough to be changed over time to meet ever-changing needs and goals. Founded by Dr. David Lortscher, board-certified dermatologist and co-founder of Curology, Agency makes "future-defining skincare" to redefine the anti-aging skincare industry and reject one-size-fits-all solutions.
Agency works with licensed dermatology providers so that custom skincare can be created based on unique qualities. After filling out a short quiz and uploading photos of their skin, customers will be paired with the right formula for their needs and goals. There's the Future Formula and Dark Spot Formula, each of which focuses on four carefully selected active ingredients.
Ultimately, Agency's central mission is "empowering a new generation to redefine for themselves what it means to age."
Agency works with licensed dermatology providers so that custom skincare can be created based on unique qualities. After filling out a short quiz and uploading photos of their skin, customers will be paired with the right formula for their needs and goals. There's the Future Formula and Dark Spot Formula, each of which focuses on four carefully selected active ingredients.
Ultimately, Agency's central mission is "empowering a new generation to redefine for themselves what it means to age."
Trend Themes
1. Custom Skincare - The rise of personalized skincare creates disruptive innovation opportunities for businesses to offer tailored products for each consumer's unique needs and goals.
2. Dermatologist-led Skincare - Dermatologist-led skincare disrupts the traditional beauty industry and provides new innovation opportunities for businesses to offer expert-led personalized solutions.
3. Flexible Skincare - The demand for flexible skincare disrupts the conventional single-solution skincare market and opens up disruptive innovation opportunities for businesses to create adaptable solutions for changing consumer needs and goals.
Industry Implications
1. Skincare Industry - The skincare industry must innovate to keep up with the demand for personalized solutions led by licensed dermatology providers.
2. Beauty Industry - The beauty industry must embrace the trend of expert-led personalized products for consumers looking to redefine traditional aging standards.
3. Technology Industry - The technology industry can seize opportunities to disrupt anti-aging skincare with AI-guided skincare recommendations and formula optimization.
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