The 'After Meal' Orbit Gum Ad is Inflated with Fun
Amelia Roblin — September 7, 2010 — Marketing
References: orbitgum & adsoftheworld
BBDO Advertising Agency has created a set of promotional graphics for 'After Meal' Orbit Gum. To literally emphasize the role of the gum as a means to relieve bad breath after eating, the ad encases various snacks in bubble gum balloons.
In this rather clever ad, 'After Meal' Orbit Gum is expressed in a light-hearted manner that reminds us of how enjoyable it is blow bubbles in the chewy pink gum. Marketed towards a younger client base, this ad is inflated with fun.
In this rather clever ad, 'After Meal' Orbit Gum is expressed in a light-hearted manner that reminds us of how enjoyable it is blow bubbles in the chewy pink gum. Marketed towards a younger client base, this ad is inflated with fun.
Trend Themes
1. Interactive Advertising - Using innovative methods like balloon ads to engage and entertain consumers.
2. Playful Marketing - Incorporating elements of fun and humor to create memorable brand experiences.
3. Visual Storytelling - Creating compelling narratives through creative visuals and unique advertising concepts.
Industry Implications
1. Advertising - Utilizing creative techniques to capture consumer attention and promote products.
2. Food and Beverage - Using inventive advertising strategies to market food and beverage products.
3. Gum Manufacturing - Exploring unconventional advertising approaches to promote gum products and drive sales.
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