This Afro Cookie Packaging Satiates the Stomach and Funny Bone
References: skew.co.za & theworldsbestever
This afro cookie packaging may just be the best packaging of anything in the existence of commercial goods. That may be a hyperbole, but I fricken' love this hilarious cookie wrapper to death.
Hailing from Japan, the afro cookie packaging features a man on the front of the wrapper and transparent plastic where his hair should be. The funny part comes from the fact that the texture of the cookie that's held inside the packaging looks as though it's extremely curly and bushy hair. Buyers only realize that the cookie isn't a part of the graphic on the front only upon removing the cookie from it's wrapper.
I'm not too sure what the flavor is of this afro cookie, but who cares? I'd buy tens of these cookies for the hilarious picture on the front of the wrapper alone.
Implications - Consumers are growing apathetic of commonplace packaging. As such, packaging which engages users with humor and other novel gimmicks are more likely to impact consumers and influence buying patterns.
Hailing from Japan, the afro cookie packaging features a man on the front of the wrapper and transparent plastic where his hair should be. The funny part comes from the fact that the texture of the cookie that's held inside the packaging looks as though it's extremely curly and bushy hair. Buyers only realize that the cookie isn't a part of the graphic on the front only upon removing the cookie from it's wrapper.
I'm not too sure what the flavor is of this afro cookie, but who cares? I'd buy tens of these cookies for the hilarious picture on the front of the wrapper alone.
Implications - Consumers are growing apathetic of commonplace packaging. As such, packaging which engages users with humor and other novel gimmicks are more likely to impact consumers and influence buying patterns.
Trend Themes
1. Novel Packaging - Opportunity to disrupt the packaging industry by creating humorous and engaging packaging designs that stand out from traditional ones.
2. Experiential Marketing - Potential for brands to use packaging as a means to create memorable and shareable experiences that resonate with consumers.
3. Visual Storytelling - Chance to leverage packaging as a medium for telling a visual story that captivates consumers and strengthens brand identity.
Industry Implications
1. Food and Beverage Packaging - Innovation in packaging designs for food and beverage products can enhance brand awareness and attract consumer attention.
2. Confectionery - Disruptive packaging concepts in the confectionery industry can differentiate products on store shelves and increase impulse purchases.
3. Creative Advertising - Opportunity for advertising agencies to collaborate with brands in developing unique packaging ideas that serve as effective advertising tools.
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