ARRCC Extends Afro-minimalism as a Movement with This Project
Kalin Ned — August 22, 2019 — Art & Design
ARRCC — a Cape Town-based architecture firm and interior design studio, embarked on a project to build an African safari lodge in the Sabi Sand Game Reserve. The practice really challenges the concept of a concrete aesthetic by fusing the traditional and the contemporary. As a result, the African safari lodge presents itself with the ethos of culturally inspired safari-style architecture and mixing it with modern-facing sensibilities. This juxtaposition is evident in the smooth concrete walls, the incorporation of "weathered natural surfaces," the frameless windows, and more. The lodge is also marked by a high standard of luxury.
In a way, the duality in the ARRCC's design is a mirrored response to the duality of the world — while "our lifestyles are modern, nature is raw and primal."
In a way, the duality in the ARRCC's design is a mirrored response to the duality of the world — while "our lifestyles are modern, nature is raw and primal."
Trend Themes
1. Afro-minimalism in Architecture - Creating African safari lodges that blend traditional cultural elements with modern design sensibilities opens new fronts for architecture companies looking to tap into the potential of minimalist designs.
2. Cultural Sensitivity in Luxury Experiential Offerings - Crafting an experiential stay option that balances luxury and cultural sensitivity could power a new segment of the hospitality industry.
3. Finding Elegance in Simplicity - Developing design models that enhance surface materials to create an elegant yet simple look could deliver a unique value proposition for architecture firms aiming to entice clients seeking unique design outputs.
Industry Implications
1. Architecture and Design - Opportunity for the architecture industry to explore creating sustainable and experiential properties based on a minimalist aesthetic.
2. Hospitality and Tourism - Creating a culturally sensitive luxury experience could potentially reshape the hospitality and tourism industries.
3. Construction - Developing expertise to work with raw materials and weathered surfaces in line with a minimalist, culturally-inspired aesthetic could command a premium in the construction industry.
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