The Diesel + Edun Campaign Celebrates African Performance Art
Gil Cohen — March 25, 2013 — Social Good
References: diesel & ibelieveinadv
The new Diesel + Edun denim line collaboration focuses on creating employment opportunities and support for communities in African countries, and by incorporating African performance art into the advertisement campaigns, the brand is further increasing this goal.
'Pantsula VS Puppets' showcases two different performance groups, people and puppets, having a dance battle and wearing the clothes from the denim line. The bumping music and captivating visuals make for an entertaining video that shows different fits and styles of the collection and how the clothes look in action.
Entirely made in Africa with locally grown materials, the Diesel + Edun denim line creates a self-sustaining business in African countries and this ad celebrates with African performance art.
'Pantsula VS Puppets' showcases two different performance groups, people and puppets, having a dance battle and wearing the clothes from the denim line. The bumping music and captivating visuals make for an entertaining video that shows different fits and styles of the collection and how the clothes look in action.
Entirely made in Africa with locally grown materials, the Diesel + Edun denim line creates a self-sustaining business in African countries and this ad celebrates with African performance art.
Trend Themes
1. African Performance Art - Incorporating African performance art into advertisement campaigns can increase brand awareness and celebrate diverse cultures.
2. Sustainable Fashion - Focusing on locally grown materials and creating self-sustaining businesses in developing countries can be a marketing advantage for fashion brands.
3. Employment Opportunities - Creating employment opportunities for developing communities can be a way to positively impact social and economic structures and attract socially-conscious consumers.
Industry Implications
1. Fashion - Fashion brands can incorporate diverse cultural elements and sustainability practices in their marketing strategies to attract socially-conscious consumers.
2. Arts and Entertainment - Incorporating cultural elements in advertisements can create visually stunning and engaging content that resonates with audiences who value diversity and creativity.
3. Social Entrepreneurship - The Diesel + Edun denim line collaboration showcases a self-sustaining business model that supports developing communities and demonstrates how social entrepreneurship can be both financially viable and socially impactful.
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