This Website Provides an Space for African American Travelers
Katherine Pendrill — December 4, 2015 — Tech
References: nomadnesstv & seattletimes
The 'Nomadness Travel Tribe' is an invite-only collective that provides an online space for African American travelers to share their stories. In recent years, many consumers have taken to the Internet as a way of navigating different travel situations. More specifically, African American travelers find online communities to be a particularly valuable resources for planning international excursions.
The Nomadness Travel Tribe is made up of more than 10,000 members, 85 percent of which are African American. The site aims to dispel the myth that people of color do not travel by providing a space where individuals can share stories, advice and photos. The site is especially popular for providing a space where members can share personal experiences about navigating international travel as a person of color. According to the Nomadness Travel Tribe website, the platform is designed to "represent the under represented demographic in mainstream travel."
According recent reports, African Americans are travelling in record numbers. This means that online communities such as the Nomadness Travel Tribe and other media outlets are catering to an increasingly influential market.
The Nomadness Travel Tribe is made up of more than 10,000 members, 85 percent of which are African American. The site aims to dispel the myth that people of color do not travel by providing a space where individuals can share stories, advice and photos. The site is especially popular for providing a space where members can share personal experiences about navigating international travel as a person of color. According to the Nomadness Travel Tribe website, the platform is designed to "represent the under represented demographic in mainstream travel."
According recent reports, African Americans are travelling in record numbers. This means that online communities such as the Nomadness Travel Tribe and other media outlets are catering to an increasingly influential market.
Trend Themes
1. Online Travel Communities for Marginalized Groups - Developing online communities to serve marginalized groups presents a growth opportunity for tech companies seeking to capitalize on the increasing number of diverse consumers who are traveling.
2. Diverse Travel Marketing - Providing tailored marketing content to diverse travelers presents an opportunity for travel companies to tap into the growing demand from African American travelers.
3. Travel Empowerment and Advocacy - The rise of travel advocacy groups, like the Nomadness Travel Tribe, presents an opportunity for innovation in areas such as diversity and inclusivity education and resource creation.
Industry Implications
1. Online Travel Communities - There is potential for growth in the development and expansion of online travel communities focused on providing a space for diverse travelers to connect and share their experiences.
2. Travel Media - Travel media companies can create niche content and tailored marketing strategies to appeal to an increasingly diverse traveler market.
3. Non-profit Travel Advocacy - Non-profit organizations can leverage the rising interest in travel to promote inclusivity, diversity, and travel empowerment advocacy initiatives.
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