LEVITAT is a Suspended Yoga Mat That Doubles as a Three-Person Hammock
Ellen Smith — May 15, 2017 — Eco
References: kickstarter
The LEVITAT is an aerial yoga mat that doubles as a hammock, fitting up to three people. The suspended yoga mat was designed to challenge and evoke creativity in the most audacious yoga lover. Perfect for people who like to travel, find balance, and reconnect with the outdoors, the easy-to-assemble structure of the mat only requires three sturdy trees and can be set up in only three minutes.
The aerial mat ensures a deeper connection between yourself and your environment as it encourages you to step outside your comfort zone and elevate any experience. The LEVITATE claims to help improve blood circulation, concentration, awareness and core strength.
This mat is ideal for adventurous yoga lovers who are tired of routine.
The aerial mat ensures a deeper connection between yourself and your environment as it encourages you to step outside your comfort zone and elevate any experience. The LEVITATE claims to help improve blood circulation, concentration, awareness and core strength.
This mat is ideal for adventurous yoga lovers who are tired of routine.
Trend Themes
1. Aerial Yoga - The trend of aerial yoga offers opportunities for innovative yoga equipment such as the LEVITAT mat.
2. Outdoor Fitness - The trend of outdoor fitness presents a disruptive innovation opportunity for portable equipment like the LEVITAT mat that allows people to exercise in nature.
3. Multi-purpose Products - The trend of multi-purpose products leads to innovative designs like the LEVITAT mat, which serves as both a yoga mat and a hammock.
Industry Implications
1. Yoga Equipment - The yoga equipment industry can capitalize on the aerial yoga trend by developing unique and versatile products like the LEVITAT mat.
2. Outdoor Recreation - The outdoor recreation industry can tap into the trend of outdoor fitness by offering innovative and portable equipment such as the LEVITAT mat.
3. Wellness and Self-care - The wellness and self-care industry can embrace the multi-purpose product trend by creating versatile products like the LEVITAT mat that cater to individuals seeking convenience and balance.
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