Team Building Through Music
Terry Moshenberg — January 18, 2008 — Pop Culture
References: leagueofrock & leagueofrock
There's a strong trend with adults who are pulling their guitars out from under their beds and in their closets. They're dusting off the instruments and going back to playing, jamming and getting into bands.
These grown up rockers were there in 1969 when classic rock was invented. Many of them are fabulous musicians who simply made the choice to have families and build careers. These doctors, lawyers, bay street brokers and other affluent business people don't need the money, don't need the fame, and don't want the groupies. They just want to play.
In Canada they're joining the League Of Rock, Canada's only premier Rock & Roll Dream Camp. As these aging rockers look to join bands, famous rock stars and professional musicians are looking to slow down and get off the road. They want to keep busy and stay in touch with their audiences, but don't want to be touring 365 days a year. The League Of Rock is bringing these two communities together in a powerful new way, and both are loving the experience.
Companies are using the League to produce music-based team building events where participants finally get the chance to write and perform with famous rockers. In Canada the League Of Rock is bringing famous rockers together with companies which can afford the cost and want to boost morale, foster creativity and bring the spirit of rock and roll into their environments.
The music industry is finally crashing together with traditional business and the sparks are flying.
These grown up rockers were there in 1969 when classic rock was invented. Many of them are fabulous musicians who simply made the choice to have families and build careers. These doctors, lawyers, bay street brokers and other affluent business people don't need the money, don't need the fame, and don't want the groupies. They just want to play.
In Canada they're joining the League Of Rock, Canada's only premier Rock & Roll Dream Camp. As these aging rockers look to join bands, famous rock stars and professional musicians are looking to slow down and get off the road. They want to keep busy and stay in touch with their audiences, but don't want to be touring 365 days a year. The League Of Rock is bringing these two communities together in a powerful new way, and both are loving the experience.
Companies are using the League to produce music-based team building events where participants finally get the chance to write and perform with famous rockers. In Canada the League Of Rock is bringing famous rockers together with companies which can afford the cost and want to boost morale, foster creativity and bring the spirit of rock and roll into their environments.
The music industry is finally crashing together with traditional business and the sparks are flying.
Trend Themes
1. Grown-up Rocker Renaissance - The trend of adults rediscovering their love for music and joining rock bands presents opportunities for businesses to tap into this market with products and services geared towards this demographic.
2. Music-based Team Building - Companies are leveraging the popularity of music and the League Of Rock to organize team building events that incorporate songwriting and performances, providing disruptive innovation opportunities for team building industry.
3. Collaboration Between Rock Stars and Professionals - The League Of Rock is bridging the gap between famous rock stars seeking less touring and business professionals wanting to fulfill their musical aspirations, creating innovative industry collaborations.
Industry Implications
1. Music Education - The growing interest in adults learning and playing music opens up new opportunities for the music education industry to develop programs tailored to this adult demographic.
2. Event Planning - Organizing music-based team building events presents a disruptively innovative opportunity for the event planning industry to offer unique and engaging experiences for corporate clients.
3. Music Performance Management - The League Of Rock's model of pairing famous rock stars with professionals highlights the potential for disruptive innovation in the music performance management industry by creating new avenues for collaboration and performances.
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