kyosuke0603 — March 23, 2007 — Naughty
References: blog.coolz0r & adpunch.org
These risque but hilariously eye-catching ads by Ché magazine aim to attract men's attention. It's quite hilarious to see the effect that results when a male attendant is on duty, but this only adds to how funny they are!.
Implications - When it comes to effective advertising, drawing attention is half the battle. Quirky but effective strategies like this are definitely effective at generating interest, and consumers are bound to be amused by the inherent silliness behind a campaign such as this one. Because so many advertisements approach their target market the same way, companies that embrace a creative and mischievous approach like this are sure to standout from the crowd in a dramatic way.
Implications - When it comes to effective advertising, drawing attention is half the battle. Quirky but effective strategies like this are definitely effective at generating interest, and consumers are bound to be amused by the inherent silliness behind a campaign such as this one. Because so many advertisements approach their target market the same way, companies that embrace a creative and mischievous approach like this are sure to standout from the crowd in a dramatic way.
Trend Themes
1. Creative Advertising - Innovative and quirkier advertising strategies like the one seen in this article are gaining traction as companies aim to stand out from the crowd.
2. Humorous Advertising - The use of humor in advertising campaigns, as demonstrated in this article, is a growing trend that captures consumer attention and generates interest.
3. Gender-specific Advertising - Advertisements targeted specifically towards men, like the ones showcased in this article, are becoming more prevalent as companies aim to reach their desired audience through tailored messaging.
Industry Implications
1. Marketing and Advertising - In the marketing and advertising industry, there is an opportunity for disruptive innovation by embracing more creative and humorous strategies to engage consumers.
2. Media and Publishing - The media and publishing industry can explore disruptive innovation by creating eye-catching and humorous content that attracts audience attention and drives engagement.
3. Fashion and Lifestyle - In the fashion and lifestyle industry, disruptive innovation opportunities lie in the development of humorous and quirky advertising campaigns that resonate with the target market.
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