Lily Allen Channels Old Hollywood for Chanel Ad Campaign
Shelby Lee Walsh — July 26, 2009 — Marketing
References: chanel & perezhilton
Lily Allen hasn’t been in the limelight for awhile, but her absence from the spotlight has come to an end now that she's scored the upcoming ad campaign for the legendary label Chanel.
The luxury retailer decked Lily Allen out in tiaras and sky-high hair that just screams Audrey Hepburn. A modern edge was added to this Old Hollywood-inspired shoot with ample leather.
Perez Hilton wasn’t so supportive of the starlet’s campaign shoot, writing “Cheap Ho” on one of the photos. I guess someone’s not a fan of Lily Allen…
The luxury retailer decked Lily Allen out in tiaras and sky-high hair that just screams Audrey Hepburn. A modern edge was added to this Old Hollywood-inspired shoot with ample leather.
Perez Hilton wasn’t so supportive of the starlet’s campaign shoot, writing “Cheap Ho” on one of the photos. I guess someone’s not a fan of Lily Allen…
Trend Themes
1. Old Hollywood-inspired Ad Campaigns - Opportunity for luxury retailers to capture consumers' attention by channeling the glamour and elegance of classic Hollywood icons like Audrey Hepburn through their ad campaigns.
2. Leather Fashion in High-end Retail - Incorporating leather into high-end fashion can add a modern edge to otherwise classic looks, creating new opportunities for luxury brands to experiment with materials and attract younger audiences.
3. Celebrity Brand Partnerships in Fashion - Luxury fashion brands can leverage the popularity and influence of celebrities to promote their products and increase sales, particularly when the celebrities embody the ethos and aesthetic of the brand.
Industry Implications
1. Luxury Retail - By embracing classic Hollywood glamour and experimenting with edgy materials, luxury retailers can refresh their brand image and appeal to a wider range of consumers.
2. Fashion - High-end fashion brands can innovate and differentiate themselves by incorporating unexpected materials like leather and partnering with popular celebrities to showcase their products.
3. Celebrity Endorsements - The fashion industry can benefit from embracing celebrity partnerships as a marketing tool strategy for increasing brand awareness and sales.
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