The Weather Company Hosts Interactive IBM Watson Ads for Toyota
Laura McQuarrie — July 5, 2017 — Tech
References: watsonads & prnewswire
There have been dozens of ads for Toyota that have been created over the years, and some of the newest and most intriguing ones can be found on The Weather Channel app and Weather.com.
These all-new "cognitive ads" allow consumers to engage directly with IBM Watson in order to discover more about the Toyota Prius Prime. With each interaction, Watson gets smarter and is able to offer greater insights and information to prospective customers. As the ads make the most of machine learning and an ability to understand natural language, each user's conversation is completely customized based on the questions and responses they provide.
Previously, Toyota has also experimented with the use of IBM Watson for advertising in a campaign developed with Saatchi LA, which involved generating hundreds of unique ads with the artificial intelligent technology.
These all-new "cognitive ads" allow consumers to engage directly with IBM Watson in order to discover more about the Toyota Prius Prime. With each interaction, Watson gets smarter and is able to offer greater insights and information to prospective customers. As the ads make the most of machine learning and an ability to understand natural language, each user's conversation is completely customized based on the questions and responses they provide.
Previously, Toyota has also experimented with the use of IBM Watson for advertising in a campaign developed with Saatchi LA, which involved generating hundreds of unique ads with the artificial intelligent technology.
Trend Themes
1. Cognitive Advertising - Opportunity for businesses to create interactive ads that use artificial intelligence like IBM Watson to engage with consumers in a personalized and conversational manner.
2. Machine Learning in Advertising - Potential for ads to become smarter and more insightful as artificial intelligence systems, such as IBM Watson, learn and improve over time.
3. Natural Language Processing in Ads - Disruptive innovation opportunity to develop ads that understand and respond to natural language questions and prompts from consumers.
Industry Implications
1. Automotive - Automobile manufacturers can leverage cognitive advertising to engage consumers and provide personalized information about their vehicles.
2. Technology - Technology companies can explore the use of machine learning and natural language processing in advertising to create more interactive and intelligent ad experiences.
3. Advertising - The advertising industry can embrace cognitive advertising trends to revolutionize the way ads are created, delivered, and personalized for consumers.
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