The Adriana Gerasimova 'Crossroads' Shoot is Native-Inspired
Meghan Young — July 8, 2010 — Fashion
References: addminimal & behance.net
The Adriana Gerasimova 'Crossroads' series brings a little something-something to the realm of fashion photography. Stepping away from typical photo shoots, she has crossed over to a edgier, more abstract dimension, seemingly inspired by the Native American wardrobe and use of war paint.
Working in collaboration with Bliss Studio and model Irina, the Adriana Gerasimova 'Crossroads' combines tradition with contemporary concepts. Featured in the fifth edition of Species Magazines, it explores the idea of diversity.
Working in collaboration with Bliss Studio and model Irina, the Adriana Gerasimova 'Crossroads' combines tradition with contemporary concepts. Featured in the fifth edition of Species Magazines, it explores the idea of diversity.
Trend Themes
1. Native-inspired Fashion Photography - Disruptive innovation opportunity includes creating unique and edgy photo shoots that incorporate traditional and contemporary concepts.
2. War Paint-inspired Makeup - Disruptive innovation opportunity includes creating fluorescent face paint product lines that can be used to create edgy, abstract looks.
3. Diverse Representation in Fashion - Disruptive innovation opportunity includes promoting and featuring models of all ethnicities and body types in fashion publications and campaigns.
Industry Implications
1. Fashion Photography - Innovative photographers and creative studios can push the boundaries of fashion photography by experimenting with unconventional themes and concepts.
2. Cosmetics - Cosmetic companies can create fluorescent face paint lines that cater to consumers looking to create bold, abstract makeup looks.
3. Fashion Retail - Fashion companies can work towards representing diversity in their campaigns and publications, showcasing how their clothing can fit all types of individuals.
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