Adrian Moran Morphs Lines From Fight Club Into Moving Typography
Jason Soy — January 31, 2012 — Pop Culture
References: vimeo & robotmafia
Brad Pitt explaining the rules of Fight Club always made for a memorable scene, and Adrian Moran has taken all the dialogue from that infamous movie moment and made his own motion picture creation with this kinetic typography video. Pairing Tyler Durden’s words with animations and graphics that emphasize Pitt’s delivery, Moran has made a video that’s gripping to watch even though it's mostly just text. Viewers should note, however, that the ending of the video contains an unintentional spoiler, so if you haven’t seen the incredibly cerebral film in its entirety, you may want to watch that before hitting the play button for this.
Adrian Moran has also produced a similar kinetic typography video for the notorious Bruce Lee speech about being water-like. Check that out as well for some motivational badassery.
Adrian Moran has also produced a similar kinetic typography video for the notorious Bruce Lee speech about being water-like. Check that out as well for some motivational badassery.
Trend Themes
1. Kinetic Typography Videos - There is an opportunity for a disruptive innovation in video contents creation by producing unique designs and typographical changes in the video text.
2. Pairing Movie Dialogue with Motion Graphics - By adding animated graphics to a movie's adored dialogue and quotes, there is an opportunity for disruptive innovation in social media marketing and viral advertising.
3. Reimagining Iconic Scenes in a New Format - There is a market for unique and reimagined movie scenes as a potential disruptive innovation, that can revamp the movie scene and inspire further content.
Industry Implications
1. Advertising and Marketing - By incorporating animated graphics in social media marketing videos, advertisers can employ a new approach to create more innovative visual content.
2. Video Creation - There is an opportunity to undertake the art of kinetic typography fully, and produce other forms of art that represent unique typography and synced animation.
3. Entertainment Industry - There is an opportunity for the movie industry to make revenue by repackaging familiar movie dialogue in kinetic typography format and enhance the user's experience.
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