Duolingo's Adoption Center Brings More People Into Family Plans
Laura McQuarrie — September 28, 2022 — Marketing
References: duolingoadoptioncenter & designtaxi
A cost-saving family plan is a great way for family members with shared interests to access to a particular product or service—and for those who have extra spots to fill or those who wish they could join a plan at bargain prices, Duolingo introduced the Adoption Center. With the family plan, users enjoy access to Duolingo's premium subscription option, an ad-free experience, unlimited hearts and other perks like monthly Streak Repair.
Users who wish to be adopted into a Duolingo Family Plan can create a personal flyer and share the #DuolingoAdoptionCenter tag on social media to alert others who have spots to spare.
While users benefit from additional cost savings and accessible language learning tools, Duolingo also wins because it has found that users complete twice as many lessons when they’re part of a group.
Users who wish to be adopted into a Duolingo Family Plan can create a personal flyer and share the #DuolingoAdoptionCenter tag on social media to alert others who have spots to spare.
While users benefit from additional cost savings and accessible language learning tools, Duolingo also wins because it has found that users complete twice as many lessons when they’re part of a group.
Trend Themes
1. Cost-saving Family Plans - Develop cost-saving family plans for shared interest products or services to appeal to new customers by offering extra spots and bargain prices.
2. Adoption Centers for Shared Plans - Introduce adoption centers for shared plans with social media advertisement to increase customers and promote extra spots within existing family plans.
3. Group Motivation for Learning - Promote group motivation for learning with shared language-learning family plans and increase user completion of lessons and engagement with products or services.
Industry Implications
1. Language-learning - The language-learning industry can benefit from cost-saving family plans and group motivation to increase engagement and customer acquisition.
2. Online Subscription Services - Online subscription services can utilize family plans and adoption centers to increase user engagement and retention.
3. Social Media Platforms - Develop social media platforms promoting shared interest family plans and adoption centers to help customers find and fill extra spots in existing plans.
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