The ADJOA_ARMAH Cultivators Collection Explores Rural Fashion
Jana Pijak — September 20, 2012 — Pop Culture
References: facebook & notjustalabel
The latest collection from ADJOA_ARMAH explores deconstructed rural fashions. Entitled 'The Cultivators,' this utilitarian catalog channels a retro aesthetic popularized in the 1930s American west and other rural regions across the world.
The collection is predominantly made of denim and features a fresh take on the versatile material. The label's London-based designer Lucy Adjoa explores a variety of pattern formations that include cut-outs and shredding techniques showcased in her eclectic womenswear line.
The London College Of Fashion graduate takes interest in fashion-forward concepts that are produced ethically. While her designs pay tribute to cultural and historical references, they are also socially responsible. The Cultivators ADJOA_ARMAH collection channels a culturally ethnic aesthetic that is made edgy and modern for the fashion risk-taker of today.
The collection is predominantly made of denim and features a fresh take on the versatile material. The label's London-based designer Lucy Adjoa explores a variety of pattern formations that include cut-outs and shredding techniques showcased in her eclectic womenswear line.
The London College Of Fashion graduate takes interest in fashion-forward concepts that are produced ethically. While her designs pay tribute to cultural and historical references, they are also socially responsible. The Cultivators ADJOA_ARMAH collection channels a culturally ethnic aesthetic that is made edgy and modern for the fashion risk-taker of today.
Trend Themes
1. Deconstructed Fashion - Opportunity for designers to explore unconventional patterns and techniques in clothing construction.
2. Ethical Fashion - Potential for fashion brands to prioritize ethical production and promote social responsibility.
3. Retro Aesthetics - Rise in popularity of vintage-inspired fashion, creating opportunities for brands to tap into nostalgic styles.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity for designers to push boundaries and experiment with unconventional techniques.
2. Sustainable Fashion - Growth potential for brands focusing on ethically produced clothing and promoting sustainability.
3. Vintage Fashion - Opportunity for brands to capitalize on the growing demand for retro-inspired clothing and accessories.
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