Carhartt WIP Introduces the New Year Active Jacket
Amy Duong — December 31, 2024 — Art & Design
References: endclothing
Carhartt WIP introduces a look at its latest design in the form of the New Year Active Jacket. The new variation of the model elevates the look as it follows the same signature clean and regular fit but is also added with a reversible update. This doubles the wearability as the dual-sided design comes with a green side and a black side and boasts a streetwear aesthetic.
On the green side, it has a deep hue and the construction is made from a polyurethane material, which provides a creamy leather-like texture. It is also complete with a warm black quilting which is on the other side, adding a touch of warmth and bold tonal contrast.
Image Credit: Carhartt WIP
On the green side, it has a deep hue and the construction is made from a polyurethane material, which provides a creamy leather-like texture. It is also complete with a warm black quilting which is on the other side, adding a touch of warmth and bold tonal contrast.
Image Credit: Carhartt WIP
Trend Themes
1. Reversible Fashion - Reversible fashion offers versatile style options, allowing consumers to achieve multiple looks from a single garment and promoting sustainable wardrobe innovation.
2. Polyurethane Textiles - The use of polyurethane materials in textile production introduces a new generation of leather alternatives, appealing to eco-conscious consumers seeking ethical fashion choices.
3. Streetwear Aesthetics - Streetwear's ongoing influence in mainstream fashion highlights the growing market demand for casual and functional yet stylish apparel designs.
Industry Implications
1. Apparel Manufacturing - Apparel manufacturing is witnessing a shift towards multifunctional garments like reversible jackets, reflecting consumer demand for utility and sustainability.
2. Sustainable Textiles - The rise of sustainable textiles is driven by innovative materials such as polyurethane, providing eco-friendly alternatives to traditional leather.
3. Fashion Retail - Fashion retail is capitalizing on the streetwear trend by stocking versatile and street-smart designs, catering to a youth market that values style and practicality.
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