Adidas Y-3 Steps Up Their Shoe Game With Some Wicked Wedges
Joanne Lam — January 24, 2010 — Fashion
References: adidas
Adidas Y-3 has come out with a creative form of shoe - the leather sandal-sneaker wedge. I think I speak for the majority of us when I say, umm… what?
These shoes, sold for $435 CAD, are the sandal approach to the sneaker wedge, combining strappy leather with a two-inch stacked rubber heel. Additionally, it also comes with a slip resistant mesh sock with the Y-3 logo. The brand itself justifies the price (I suppose), but in terms of this innovative design, well, I guess you can say to each their own.
These shoes, sold for $435 CAD, are the sandal approach to the sneaker wedge, combining strappy leather with a two-inch stacked rubber heel. Additionally, it also comes with a slip resistant mesh sock with the Y-3 logo. The brand itself justifies the price (I suppose), but in terms of this innovative design, well, I guess you can say to each their own.
Trend Themes
1. Leather Sandal-sneaker Wedges - The combination of sandals and sneakers is a disruptive innovation opportunity in the fashion industry.
2. Creative Shoe Designs - The innovative design of the leather sandal-sneaker wedge presents a disruptive innovation opportunity in the footwear industry.
3. High-end Footwear - The $435 CAD price tag for the leather sandal-sneaker wedge suggests a disruptive innovation opportunity in the luxury fashion industry.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of leather sandal-sneaker wedges to create unique and innovative footwear designs.
2. Footwear - The footwear industry can explore the concept of combining sandals and sneakers to create hybrid shoe designs with broad consumer appeal.
3. Luxury Fashion - The high-end price point of the leather sandal-sneaker wedge indicates a disruptive innovation opportunity for luxury fashion brands.
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