adidas Releases Y-3 Itogo in Japanese-Inspired Aesthetics
Mickey Phoon — March 14, 2023 — Fashion
References: adidas
adidas released a futuristic design sneaker called the Y-3 Itogo from its Y-3 line. Japanese designs inspire the sneaker in footwear, which regularly feature future-like aesthetics onto them. Y-3 is an ongoing collaboration between prominent Japanese designer Yohji Yamamoto and adidas, and the designer's signature is featured on the bottom of the sneaker.
A standout feature that this futuristic sneaker has is that its Primeknit upper is stitched and supported by two thick straps instead of utilizing glue. The sneaker contains a gum outsole and interchangeable midsoles, which can be switched out for various comfort level options. The options include a Lightstrike iteration or a BOOST option. Additionally, there is special branding placed on the straps of this sneaker. The Y-3 Itogo is available for $600.
Image Credit: adidas
A standout feature that this futuristic sneaker has is that its Primeknit upper is stitched and supported by two thick straps instead of utilizing glue. The sneaker contains a gum outsole and interchangeable midsoles, which can be switched out for various comfort level options. The options include a Lightstrike iteration or a BOOST option. Additionally, there is special branding placed on the straps of this sneaker. The Y-3 Itogo is available for $600.
Image Credit: adidas
Trend Themes
1. Futuristic Footwear - Opportunity for footwear companies to collaborate with fashion designers to release sneakers with unique aesthetics and advanced engineering.
2. Customizable Midsoles - Opportunity for footwear companies to offer customizable midsoles for consumers to customize and change for their desired comfort level.
3. Sustainable Footwear - Opportunity for footwear companies to incorporate sustainable materials in their designs and manufacturing processes to mitigate environmental impact.
Industry Implications
1. Fashion - Opportunity for fashion companies to explore collaborations with sportswear brands, incorporating unique designs to stand out amongst competitors.
2. Sportswear - Opportunity for sportswear companies to incorporate customizable technology and sustainable materials that enhance performance, while being environmentally conscious.
3. Manufacturing - Opportunity for manufacturing companies to incorporate innovative production techniques and sustainable materials in their manufacturing process.
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