The Adidas Vespa 2010 Collection is Not Just For Bike Lovers
Robyn Currie — March 22, 2010 — Autos
Ah yes, spring is indeed in the air, and you know what that means, don't you? It means that everyone is going to be dusting off their scooters, getting ready to enjoy the warmer weather. And what better way to enjoy the weather than with the Adidas Vespa 2010 collection?
With a series of awesome shoes, shirts and jackets, this year's collection makes great use of the color blue. The sneakers are low-rise, with thinner soles to make gripping the pedals that much easier. Check out the gallery for more of the Adidas Vespa 2010 collection.
With a series of awesome shoes, shirts and jackets, this year's collection makes great use of the color blue. The sneakers are low-rise, with thinner soles to make gripping the pedals that much easier. Check out the gallery for more of the Adidas Vespa 2010 collection.
Trend Themes
1. Colorful Leisurewear - Businesses can explore the opportunity of creating stylish leisurewear collections that incorporate vibrant colors, catering to customers seeking fashionable and functional clothing.
2. Functional Footwear - There is an opportunity for innovative footwear companies to design sneakers with thinner soles and improved grip for specific activities, such as scooter riding.
3. Niche Collaborations - Collaborations between fashion brands and niche industries, such as the partnership between Adidas and Vespa, present opportunities for creative and unique product lines that appeal to a specialized audience.
Industry Implications
1. Fashion - The fashion industry can leverage disruptive innovation by exploring collaborations, incorporating vibrant colors, and designing functional footwear collections for specific activities.
2. Sportswear - Sportswear companies can tap into the scooter riding trend by creating specialized footwear and apparel that enhances performance and safety during related activities.
3. Automotive - The automotive industry can explore partnerships with fashion brands to develop unique product lines like the Adidas Vespa collection, catering to consumers who value the intersection of style and transportation.
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