Paiggio and Feng Chen Wang Partner to Release Sleek New Scooter
Niko Pajkovic — April 4, 2022 — Autos
Italian motor vehicle manufacturer Piaggio has teamed up with fashion designer Feng Chen Wang to create a limited-edition version of the Piaggio 1 electric scooter. The new scooter maintains the original's light and practical build while elevating its design with a chic, modern-day aesthetic.
According to Wang, the new scooter design draws inspiration from her hometown of Fujan, China, and, therefore, leverages traditional Chinese art elements. For example, the scooter borrows its emerald hues from China's natural landscapes and utilizes a hand-painted watercolor Chinese brushstroke technique. In addition, the new scooter comes with matching unisex apparel including a sleek Feng-designed scooter helmet.
For those interested, the Feng Chen Wang Piaggio 1 is now available to purchase at all physical Piaggio dealershipers.
Image Credit: Paiggio
According to Wang, the new scooter design draws inspiration from her hometown of Fujan, China, and, therefore, leverages traditional Chinese art elements. For example, the scooter borrows its emerald hues from China's natural landscapes and utilizes a hand-painted watercolor Chinese brushstroke technique. In addition, the new scooter comes with matching unisex apparel including a sleek Feng-designed scooter helmet.
For those interested, the Feng Chen Wang Piaggio 1 is now available to purchase at all physical Piaggio dealershipers.
Image Credit: Paiggio
Trend Themes
1. Chinese Heritage-inspired Design - Combining traditional Chinese art elements in product design for a modern-day aesthetic.
2. Collaborative Limited-edition Products - Partnering with a fashion designer to create a special, limited-edition version of a product.
3. Merging Fashion with Functionality - Incorporating matching apparel into the product's design for a cohesive and stylish look.
Industry Implications
1. Automotive Industry - There is an opportunity for the automotive industry to collaborate with fashion designers to create unique, limited-edition products that appeal to a wider range of consumers.
2. Fashion Industry - The fashion industry can merge with other industries such as automotive to create stylish, functional and innovative products.
3. Design Industry - There is an opportunity for the design industry to incorporate traditional art elements into modern-day products for a unique and visually appealing result.
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