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The Adidas 'The Quest' Ad Turns Players into Legendary Figures
Vittoria Natarelli — June 9, 2010 — Lifestyle
References: coloribus
The Adidas 'The Quest' ad is an exciting online ad that comprises some incredible directing and editing.
Turning World Cup soccer players into action film stars, this commercial generates excitement for the world's most popular game. The clips of the players playing the sport are shot in such a grandiose way that they are made to look legendary, something Adidas wants you to remember them as. The Adidas 'The Quest' ad is a fantastic example of thinking outside the box when it comes to advertising.
Turning World Cup soccer players into action film stars, this commercial generates excitement for the world's most popular game. The clips of the players playing the sport are shot in such a grandiose way that they are made to look legendary, something Adidas wants you to remember them as. The Adidas 'The Quest' ad is a fantastic example of thinking outside the box when it comes to advertising.
Trend Themes
1. Athletes as Action Heroes - Opportunity for sports brands to promote athletic performance as heroic feats.
2. Elevated Sports Visuals - Opportunity for creative professionals to experiment with grandiose cinematography in sports advertising.
3. Bridging Sports and Entertainment - Opportunity for advertisers to blur the line between sports and entertainment, creating unique promotional content.
Industry Implications
1. Sports Apparel - Opportunity for athletic wear brands to leverage the heroism associated with their products through creative advertising.
2. Sports Film Production - Opportunity for film production companies to expand their portfolio in creating visually stunning sports commercials.
3. Sports and Entertainment Marketing - Opportunity for marketing agencies to create campaigns that highlight the excitement and entertainment value of professional sports.
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