These adidas Stan Smiths Feature a Different Kind of Branding on the Sides
Riley von Niessen — July 5, 2017 — Fashion
Recently, three new variations of the popular adidas Stan Smiths became available.
Unlike the German athletic brand's past releases, the new adidas Stan Smiths don't have the iconic triple stripes decorating the sides of their uppers. Instead, three zigzags are featured. This divergence from the adidas Stan Smith's typical design gives the sneakers a revitalized aesthetic, with the simple zigzags making for a more minimalist look overall. On the heels of the uppers and on the midsoles, adidas' classic branding is included, making the model instantly recognizable to sneakerheads.
The new Stan Smiths are offered in three colorways: one that's pink and black, another that's white and pink, and a third that's white and black.
Unlike the German athletic brand's past releases, the new adidas Stan Smiths don't have the iconic triple stripes decorating the sides of their uppers. Instead, three zigzags are featured. This divergence from the adidas Stan Smith's typical design gives the sneakers a revitalized aesthetic, with the simple zigzags making for a more minimalist look overall. On the heels of the uppers and on the midsoles, adidas' classic branding is included, making the model instantly recognizable to sneakerheads.
The new Stan Smiths are offered in three colorways: one that's pink and black, another that's white and pink, and a third that's white and black.
Trend Themes
1. Minimalist Design - Embracing minimalist aesthetics in product design can offer a disruptive innovation opportunity for brands to create unique and sophisticated offerings.
2. Alternative Branding - Exploring alternative branding methods beyond traditional logos opens up disruptive innovation opportunities for companies to differentiate themselves in crowded markets.
3. Revamped Classics - Giving a new twist to well-established products or designs presents disruptive innovation opportunities for brands to rejuvenate their offerings and attract new customer segments.
Industry Implications
1. Footwear - The footwear industry can explore disruptive innovation opportunities by experimenting with alternative designs and branding concepts to appeal to diverse consumer preferences.
2. Fashion - In the fashion industry, embracing minimalist design and incorporating alternative branding methods can lead to disruptive innovation that sets brands apart and resonates with modern consumers.
3. Sportswear - Sportswear brands can leverage the concept of revamped classics to breathe new life into iconic products, attracting both loyal customers and new enthusiasts through disruptive innovation.
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