The Adidas Originals Blue FW11 Line For Women is Sporty & Stylish
Jaime Neely — August 12, 2011 — Fashion
References: adidas & freshnessmag
The Adidas Originals Blue FW11 Collection for women is the brand's first pieces of denim ever. The collection is the perfect combination of comfortable clothing that looks stylish and sharp. Women can now rely on this iconic sport brand for ensembles that are suitable places other than the gym.
The Adidas Originals Blue FW11 Collection for women includes everything from trench coats, to jeans, to tanks and windbreakers. Noteworthy pieces in the collection include a pair of white patent lace-up ballet flats and slim-fitting jeans. The Adidas Originals Blue FW11 Collection boasts both versatility and femininity.
Implications - Well-established brands that choose to extend the types of products they offer their clients will likely benefit in large ways. Consumers are willing to invest in a product that is made by a brand in which they have trusted during other periods of their lives.
The Adidas Originals Blue FW11 Collection for women includes everything from trench coats, to jeans, to tanks and windbreakers. Noteworthy pieces in the collection include a pair of white patent lace-up ballet flats and slim-fitting jeans. The Adidas Originals Blue FW11 Collection boasts both versatility and femininity.
Implications - Well-established brands that choose to extend the types of products they offer their clients will likely benefit in large ways. Consumers are willing to invest in a product that is made by a brand in which they have trusted during other periods of their lives.
Trend Themes
1. Athletic Denim - The combination of stylish denim with athletic wear presents an opportunity for fashion and sport industries' collaboration.
2. Versatile Collections - Brands can capture a wider market by offering multi-functional collections that cater to different occasions.
3. Extension of Product Lines - Established brands can leverage their trust and reputation to venture into new product lines and expand their market reach.
Industry Implications
1. Fashion - The athletic denim trend provides an opportunity for the fashion industry to explore new designs and fabrics for a diverse consumer base.
2. Sportswear - By incorporating denim in their product lines, sportswear brands can offer functional yet fashionable clothing for different activities.
3. Retail - Retailers can benefit from versatile collections that offer customers convenience and value for their money.
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