Adidas Originals and Alexander Wang Joined to Revamp Classics
Riley von Niessen — November 21, 2017 — Fashion
To finish off the year, adidas Originals and Alexander Wang joined together to adapt the colorways of three silhouettes: the 'AW Skate,' 'AW Hike-Lo' and 'AW BBall.'
In addition, the talents of photographer Juergen Teller were tapped for a unique editorial that spotlights the changes to the highly modern styles. The editorial consists of imagery that shows different models laying in an all-white bed, with the sneakers seeming to be their only form of clothing. With this, Teller instantly draws the viewers' eyes to the sneakers, which stand out for their bold use of color and the fact that they seem out of place in the bed.
The revamped sneakers will become available on November 24th.
Image Credit: Juergen Teller, adidas
In addition, the talents of photographer Juergen Teller were tapped for a unique editorial that spotlights the changes to the highly modern styles. The editorial consists of imagery that shows different models laying in an all-white bed, with the sneakers seeming to be their only form of clothing. With this, Teller instantly draws the viewers' eyes to the sneakers, which stand out for their bold use of color and the fact that they seem out of place in the bed.
The revamped sneakers will become available on November 24th.
Image Credit: Juergen Teller, adidas
Trend Themes
1. Revamped Sneaker Colorways - The collaboration between adidas Originals and Alexander Wang showcases a trend of refreshing classic sneakers with new color schemes.
2. Highly Modern Style - The collaboration demonstrates a trend of combining modern aesthetics with traditional sneaker designs.
3. Photographer Collaborations - The use of photographer Juergen Teller highlights a trend of collaborating with creatives from different industries to elevate brand visuals.
Industry Implications
1. Footwear - The revamped sneaker collaboration presents an opportunity for disruptive innovation in the footwear industry through unique colorways and design elements.
2. Fashion Photography - The collaboration with Juergen Teller opens up opportunities for disruptive innovation in the fashion photography industry by incorporating sneakers as central subjects in editorial shoots.
3. Fashion Design - The adaptation of classic sneaker silhouettes by Alexander Wang suggests a disruptive innovation opportunity within the fashion design industry, blending sportswear and high fashion aesthetics.
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