The Adidas Nizza Hi Tech Lets You Have Two Styles With the Same Shoe
Michael Hines — July 4, 2010 — Fashion
References: crookedtongues & highsnobiety
Designers seem to be finding stranger and stranger ways to add zippers to shoes. Case in point, the new Adidas Nizza Hi Tech. These shoes feature a zippered-up lace cover that lets you customize the look of you shoes.
You can choose to either restrain the laces or proudly show them off, the choice is yours. This customization aspect, though small, helps keep your shoes fresh long after you buy them. The ability to get two styles out of the same shoe should help set the Adidas Nizza Hi Tech apart from the pack of zippered-up wannabes.
You can choose to either restrain the laces or proudly show them off, the choice is yours. This customization aspect, though small, helps keep your shoes fresh long after you buy them. The ability to get two styles out of the same shoe should help set the Adidas Nizza Hi Tech apart from the pack of zippered-up wannabes.
Trend Themes
1. Customizable Shoe Tongues - This trend of customizable shoe tongues allows consumers to personalize the look of their shoes.
2. Zippered Shoe Covers - The addition of zippered lace covers on shoes opens up opportunities for design innovation and customization.
3. Multi-style Shoes - The concept of getting two different styles out of the same shoe introduces disruptive innovation in the footwear industry.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend of customizable shoe tongues to offer more personalized options to consumers.
2. Fashion - The fashion industry can leverage zippered shoe covers to create unique and customizable footwear designs.
3. Retail - Retailers can promote multi-style shoes like the Adidas Nizza Hi Tech, offering customers more value and options in their shoe purchases.
3.1
Score
Popularity
Activity
Freshness
